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Harold Lasswell´s Model of Communication

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Natalí Oceguera

on 24 August 2014

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Transcript of Harold Lasswell´s Model of Communication

THEORY
The model suggests the message flow in a multicultural society with multiple audiences. The flow of message is through various channels.
1948
(The five components)
DESCRIPTION
3 Functions for communication:
This model is about process of communication and its function to society.

BY: Moreno, Nuño, Oceguera, Ochoa and Orozco
Harold Lasswell’s Communication Model
Mass communication & Propaganda
Harold Dwight Lasswell
(February 13, 1902 — December 18, 1978)
American political scientist or sociologist
1. Surveillance of the environment
2. Correlation of components of society
3. Cultural transmission between generation
EXAMPLE
CNN NEWS – A water leak from Japan’s tsunami-crippled nuclear power station resulted in about 100 times the permitted level of radioactive material flowing into the sea, operator Tokyo Electric Power Co said on Saturday.

Who?
– TEPC Operator

What?
– Radioactive material flowing into sea

Channel
– CNN NEWS (Television medium)

Whom
– Public

Effect
– Alert the people of japan from the radiation

ADVANTAGES
* Feedback not mentioned.
* Noise not mentioned.
* Linear Model.
* It is easy and simple.
* It suits for almost all types of communication.
* The concept of effect.
DISADVANTAGES
BIBLIOGRAPHY:
http://cct2023.tripod.com/Topic1_2/MODEL.htm
http://communicationtheory.org/lasswells-model/
Full transcript