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Sociopsychological Tradition

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Sharise Darby

on 11 September 2013

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Transcript of Sociopsychological Tradition

Epitomizes the scientific or objective perspective

Socio-psychological Tradition
Socio-psychological Tradition
Collaboration between communication and psychology
The study of the individual as a social being
The socio-psychological tradition stems from psychological theories and is focused heavily on the individual as a socialized entity, a part of a network of people, but still independent in their actions.
Theories related to the
Socio-Psychological Tradition:
Trait Theory
Cognitive Dissonance
Agenda-Setting Theory
An individual's personality or psychological influence will impact how they react to certain messages
A series of controlled experiments
Carl Hovland "Founding Father"on experimental research on the effects of communication
Yale Attitude Studies



Attitude/Persuasion
"Sleeper Effect"
Theories Deal With...
Socio-psychological Tradition
This tradition can be divided into 3 branches
Behavioral
How people behave in communications situations
These theories typically look at the relationship between what someone says and does, in relation to variables (personal traits, situational differences, learning)
Biological
Effects of brain function and structure, neurochemistry, and genetic factors on human behavior
These researchers believe many of our traits, thoughts and behaviors are wired in us from birth (nature vs. nurture)
Cognitive
How individuals acquire, store and process information that leads to behavioral outputs
What we do in a communication situation depends on more than a stimulus-response patterns, but it also depends on the mental operations used to manage information
Individual social behavior
Psychological Variables
Personalities & Traits
Perception
Cognition
Key Ideas of the Socio-Psychological Tradition
Psychological explanations are crucial
"Science of Communication"
Persuasion & Attitude Changes
Who?
Source of the message
(Expertise, Trustworthiness)
Whom?
Audience characteristics
(personality, susceptibility to influence)
What?
Content of the message
(fear appeals, order of arguments)
Full transcript