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Mass Media A Gift, Blessing, or Curse

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j s

on 14 May 2014

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Transcript of Mass Media A Gift, Blessing, or Curse

They say they're on the side of health but the facts say otherwise:
A 2011 review said that "company pledges to reduce food marketing of unhealthy products have failed"
Additionally in 2010 studies have shown that 15 of 3039 meal combos met criteria for teens.
Mass Media A Gift, A Blessing, or A Curse
What is Mass media?
Mass media defined.
Mass media is media that is intended for a large audience.
It sometimes takes the form of broadcast media, as in the case of television and radio, or print media, like newspapers and magazines.
Forms of media
How does false advertisement of food effect teens?
Facts on Junk Food marketing and teens
- Teens watch an average of over ten-food related ads every day
- Nearly all (98 Percent) of food ads are for products that are high in fat, sugar , or sodium
Usage statistics
Who is the cause of this false advertisement?
Time Warner
Vivendi Universal
Walt Disney
News Corp
Those 5 companies own 95% of all the media.
which makes the media industry a living example of a monopoly.
The Food and Beverage Industry
- Cheap
- Easy to find
- Fast
- Very tasty
* Vegetables used by these companies are genetically modified
* some of thse ingredients are sometimes used to make dog food
Resource mobilization
theory argues that the success of social movements depends on resources (time, money, skills, etc.)
Social change
refers to any significant alteration over time in behavior patterns and cultural values and norms.
Equlibrum model refers to the functionalist view that spciety tends to move toward a state of stability or balance
cultural lag aperiod pf mal ajustmen of non material culture having difuculty adapting to material cultue.
Technology is cultural information about how to use recources of the enviroment to satisfy human need and desire.
Full transcript