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Food Truck Rally
Transcript of Food Truck Rally
Why fix what is not broken?
Our goal is to improve great ideas to make them even greater...
we want to reuse the nomination/voting system
although this time we reach out to Gatineau, Quebec
we plan on using "celebrity judges"
Aside from social media...
We need to figure out a venue that suits all of our future attendees
We need to reach out to our community!
University volunteers speak the key word
We need to think of future crisis management
"Please alert the workers on the food trucks of any allergies you may have, thank you"
When it is successful, strive for more
push for 5pm or 6pm
Families, couples, and friends like going out
in social and traditional media
Sponsorship goal reached before the event
Participation of local
" feeling during event
Goal achieved to establish the FTR!
food trucks not involved in promotion
not very present
recipients of scholarship not fully included
Human story element and food trucks as promoters can be more involved!
Paths of communication and strategic partnerships
Establish the FTR as an annual event, develop an audience that marks the event's date in their calendars!
or loss of
of media hype and
events at the same day or in the same week
Strike a balance between novelty and recurring elements!
Expand communication tools
in order to expand last year’s success.
Establish this event as
, focus on community and cause.
Ottawa Community Housing (OCH), the largest social housing provider in Ottawa puts on Ottawa Food Truck Rally
Proceeds from the rally will be put forth a scholarship and facilitating one Ottawa Community Housing tenant in the pursuit of their culinary passions
BMO generously offered to match the amount of funds raised by the OCHF
BMO also supplied volunteers for the event
Plenty of media hits and attention
Formed and strengthened partnerships
Acquire the funds necessary to send an OCHF tenant to study the culinary arts
Effectively leverage the event to raise awareness of the OCH Foundation
Give some visibility to partners/sponsors
So successful it was crowded
Raised awareness of the OCHF
Positive feedback on the organizing, the experiences, and the food
$15 000 net.
systematic media relations
annual date and location
Social Media, Website, and Key Relationships
vote for favourite food trucks
final list of food trucks on facebook and the website
FAQ Page accompanies by Twitter for answers
Search Engine Optimization
announced on social media platforms
Instagram or Pinterest
(the twitter of video)
Possible Social Media Expansion
Media Relations and the Public (Bilingual)
Maintain existing relationships
Re-tooled Press Release for 2014
Posters around the city with sponsor logos
Celebrity Judges and Event Involvement
Returning Ben Baird
Radio Hosts (promotions, hosting the event)
Website- Google Analytics
Social media- FAQ
Expansion of SM- Followers, Likes, Shares
People Present- Ticket sales
Money Raised- Ticket sales or Food
Comment section on website or FAQ SM