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Food Truck Rally

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by

Channelle Labelle-Viens

on 21 November 2013

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Transcript of Food Truck Rally

FOOD TRUCK RALLY
Channelle
& Moriah

Adam
Prisca
Jamie
Research
Analysis
Commuincation
Evaluation
Why fix what is not broken?
Our goal is to improve great ideas to make them even greater...

we want to reuse the nomination/voting system
although this time we reach out to Gatineau, Quebec
we plan on using "celebrity judges"
Aside from social media...
We need to figure out a venue that suits all of our future attendees
War Museum
Sparks Street
Major Parks

We need to reach out to our community!
University volunteers speak the key word
education

We need to think of future crisis management
"Please alert the workers on the food trucks of any allergies you may have, thank you"

When it is successful, strive for more
push for 5pm or 6pm
Families, couples, and friends like going out
Social Media
Strengths

presence
/
networking
in social and traditional media
Sponsorship goal reached before the event
Participation of local
celebrity
"
Community
" feeling during event
Great
turnout
Goal achieved to establish the FTR!
Weaknesses
overcrowded
food trucks not involved in promotion
non-for-profit aspect
not very present
recipients of scholarship not fully included


Human story element and food trucks as promoters can be more involved!

Opportunities
Paths of communication and strategic partnerships
broad audience





Establish the FTR as an annual event, develop an audience that marks the event's date in their calendars!

Threats
lack of
novelty
or loss of
focus

coordination
of media hype and
space
of location
events at the same day or in the same week
season characteristics






Strike a balance between novelty and recurring elements!

Think BIG
Expand communication tools
in order to expand last year’s success.
Establish this event as
recognizable
and
cohesive
.
Strengthen
storyline
, focus on community and cause.

Specific goals?
The Gains!
The Goals
The Score
The Game
Plan?
Ottawa Community Housing (OCH), the largest social housing provider in Ottawa puts on Ottawa Food Truck Rally
Proceeds from the rally will be put forth a scholarship and facilitating one Ottawa Community Housing tenant in the pursuit of their culinary passions
BMO generously offered to match the amount of funds raised by the OCHF
BMO also supplied volunteers for the event
Plenty of media hits and attention
Formed and strengthened partnerships
Acquire the funds necessary to send an OCHF tenant to study the culinary arts
Effectively leverage the event to raise awareness of the OCH Foundation
Give some visibility to partners/sponsors
So successful it was crowded
Raised awareness of the OCHF
Positive feedback on the organizing, the experiences, and the food
$15 000 net.
systematic media relations
annual date and location
1,000 visitors
$15,000
Social Media, Website, and Key Relationships
Joint Activities
bilingualism
vote for favourite food trucks
final list of food trucks on facebook and the website
FAQ Page accompanies by Twitter for answers
Website
Search Engine Optimization
Online newsletter
announced on social media platforms
Instagram or Pinterest
(VISUAL)
Wikipedia
(Directory)
Vine
(the twitter of video)
Possible Social Media Expansion
Relationships With
Key Actors
Media Relations and the Public (Bilingual)
Maintain existing relationships
Re-tooled Press Release for 2014
Food Trucks
Posters around the city with sponsor logos
Celebrity Judges and Event Involvement
Celebrity Chefs
Returning Ben Baird
Radio Hosts (promotions, hosting the event)
~
Evaluation
Website- Google Analytics
Social media- FAQ
Expansion of SM- Followers, Likes, Shares
People Present- Ticket sales
Money Raised- Ticket sales or Food
Media- Articles
Comment section on website or FAQ SM
Full transcript