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Transcript of Trend analysis
Global Consumer Trends: Individualism, Datamonitor
Individualization and the third Age, Christopher Ray, 2005
Zukunftsinstitut: Megatrend Dokumentation
Self conducted survey 'Drinking Behaviour' (n=13, 7 male, 6 female. Target group: Austrian Generation Yers between 24 and 32 years, 2013
Handbook on the Experience Economy; Jon Sundbo,Flemming Sørensen, 2013
Entrepreneurship: Global Entrepreneurship Monitor 2012
DIY: Fertighäuser: Den Architekten im Schlepptau, Presse, 2013
Political landscape in Austria
Ranking Global Entrepreneurship Monitor
nt a t
on of media landscape
I do it myself
th most entrepreneurship- friendly country in the world
30% of Austrian houses
falling trend architects
the consumers’ desire to be themselves and to be recognized as having personal needs rather than being part of the mass market, seeking products that give personal and social identity. This cultural trend represents an influential characterization of the contemporary Western World, including Austria.
gastronomy and retail
of different branches
F M C G
1 : 11
ends in new
Beer Competence Centre
a hub that invites individuals throughout different backgrounds, representing the 'brew-crew' that puts humans before products and takes a closer look at the specifics of Austrian culture, the international beer market and everything around the
concept of beer,
co-creating real insights and outcomes.
Viral, PR Footage
Knowledge center, Market Research
choose start ups over big companies due
to unique branding, innovation and transparency
Brand becomes alive //
sustainable development, loyalty, long term growth