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Trend analysis

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by

tam tam

on 11 November 2013

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Transcript of Trend analysis

Sources
Indivdualism:
Global Consumer Trends: Individualism, Datamonitor
Individualization and the third Age, Christopher Ray, 2005
Zukunftsinstitut: Megatrend Dokumentation
Elections: http://orf.at/wahl13/
Self conducted survey 'Drinking Behaviour' (n=13, 7 male, 6 female. Target group: Austrian Generation Yers between 24 and 32 years, 2013
Handbook on the Experience Economy; Jon Sundbo,Flemming Sørensen, 2013
Entrepreneurship: Global Entrepreneurship Monitor 2012
DIY: Fertighäuser: Den Architekten im Schlepptau, Presse, 2013

experience economy
Political landscape in Austria
entrepreneurship
Ranking Global Entrepreneurship Monitor
Joseph Brot
Cafe Neko
Radlager
Cupcakes
Feinkoch
f r
a
g m
e
nt a t
i
on of media landscape
inventures
Biber Magazine
Vice Alps
I do it myself
th most entrepreneurship- friendly country in the world
30% of Austrian houses
are
modular
homes
many2many
falling trend architects
<
Individualism
;
the consumers’ desire to be themselves and to be recognized as having personal needs rather than being part of the mass market, seeking products that give personal and social identity. This cultural trend represents an influential characterization of the contemporary Western World, including Austria.
5
specialization
gastronomy and retail
happy mix
of different branches
F M C G
:vs:
Näherei Apfel
streamline
independent
1 : 11
Social Media
individualization
ends in new
mass market

Experimental Brewery
Open Innovation
Beer Competence Centre
;
a hub that invites individuals throughout different backgrounds, representing the 'brew-crew' that puts humans before products and takes a closer look at the specifics of Austrian culture, the international beer market and everything around the
concept of beer,
co-creating real insights and outcomes.
Story Telling
Viral, PR Footage
Knowledge center, Market Research
Events, Tastings,...
choose start ups over big companies due
to unique branding, innovation and transparency
70%*
identify
Individuality //
Transparency //
Brand becomes alive //
sustainable development, loyalty, long term growth
Full transcript