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Alibaba

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by

Mike Black

on 19 November 2014

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Transcript of Alibaba

Alibaba

design by Dóri Sirály for Prezi





Summary of
Good Growth opportunities


Government Support


Small and Medium-sized Enterprises

Shipping company
– now was around 100 countries, but want to make all over the world.

In China there was 2 biggest competition companies (Shen) (Yiani) who promise to deliver goods which was bought in
alibaba
in 2-3 days, but
alibaba
with their new shipping company promise delivery all over the China in
24hours
which will puts them at forfront of their business.


Alibaba
send around 12.000.000 parcels every day, which is huge market.

Also
Alibaba
made their new payment system
Alipay’s
which will make them huge amount of profits, because this is the system where B2B, B2C, C2C will pay each other for purchased goods.
Segmentation and Targeting
Demographycs

– It would be A,B,C1 groups. 62 %female between 16 – 38 38% male same age.

Psychographic
– Females (shopaholics) B2C, Single persons 11.11 date (when is biggest sales)

Geographic

Alibaba
is delivering around 100 countries at the moment, but they will expand world wide.

Why is this your target market ?
It’s the people who have the money and know how to use online sales. Older people is not so familiar with online system, but younger people can’t afford do that.

How large is it
– 500,000,000 register from all over the world 60m at customers per day, but they are planning to increase it 3 times in next 2 years.


Next years objectives
Swot for Alibaba
Resources needed
Mission - To make it easy to do business anywhere
Summary of plan

Environmental analysis
for listening !

Thanks from
Largest online website
Trust pay and Alipay' s
Strong place in global market
Low price of goods
Positive cash flow
Slow delivery time
Lack of Brand awareness
No mass advertisement
Lack of quality insurance
E-commerce industry growth in China (JD.com)
Ebay and Amazon
Fraud (credit card)
Market share possibility in US
Large untapped market segments (BRICS)
Increasing profits
Competitors Analysis
Main Competitors:
China: JD.com
International:
Action Plan
Globalization strategy
Price:Competitive Advantage
Distribution:Ireland, India, Middle east, US,UK and so on
Promotion: 1.
2.
Marketing 3.0: Advocate environment protection
Marketing communication mix CHEAP
People:
People:
Customer first
Alipay security guarantee
24H shipping service
MARKET TRENDS
Power bank
10000mAh
Same quality
Price in Alibaba :
11
Price in Amazon:
25

Alibaba
is the leading e-commerce company in China. It is more profitable than
Amazon
and
e
B
a
y
combined .

Contrary to the popular belief that
Alibaba
is China's Amazon, its business model is very different.
The company is the
'Next Big Thing'
after its IPO due to its enormous size and profitability.
The company was the largest IPO in history $21.8 Billion dollars($68 per share opens up trading next day 36% higher at $92.7)
We decided that
alibaba
should buy or corporate with a shipping company eg(DHL) and in the future everyone who uses
Alibaba
online site to buy goods, they will use only the
Alibaba
shipping company.
Alipay's
- Alibaba should use only one payment method
Alipay's
when businesses or customer is paying for goods, and
alibaba
could charge a small amount for that, but it would give payment security guarantee to users.
Financial Objectives

Increasing Costs
Investment on delivery company

Administration cost

Promotional fees

Issue additional new stock

Money from Alipay's --- a way to gather money of customers who are shopping online.
Full transcript