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SNHU Child Care Center

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Sarah Barnes

on 5 November 2014

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Transcript of SNHU Child Care Center

SNHU On Campus Child Care
By: Sarah, Bob and Chris

Executive Summary
SNHU On Campus Care aims to prepare its students to excel as young leaders of tomorrow by combining an education based curriculum tailored specifically for children with enhanced, first class childcare services.

Unlike our competitors, we will offer technology programs, after-school tutoring, and activities such as arts and crafts, dance, theater and gymnastics, all in one location.

SNHU On Campus Care is a partnership between Southern New Hampshire University and Sarah Barnes, She will be supported in daily operations by an assistant director, a personnel supervisor, and will have access to the knowledge and professionalism of the University.

The typical American family still requires dual or supplemental incomes. This trend has created a need for high-quality childcare services and more facilities will be needed as the trend continues. The population growth rate in Manchester, NH and the steady growth of Southern NH University within those city limits leads us to believe this venture will be successful and will enable us to be a leader in this industry for years to come.

SNHU On Campus Care will compete well in our market by offering competitive prices, high-quality childcare services, and availability to leading-edge educational programs with certified, college-educated instructors, while maintaining an excellent reputation with parents and the community we serve.

Financial Statement
Business Strategy
The Directors of Southern New Hampshire University feel that as an employer in the Manchester area that continues to grow one of the methods for retaining our exemplary employees is to offer benefits that translate directly to the mounting demands of parenting and education.

With the aid of the University, childcare can and will be affordable for our administrators, clerical staff, security personnel, maintenance and food service workers. The idea, born from the hard work and research of a Masters Program student, brings all of the best of campus life and environment to the children who will thrive and develop.
1 – B-Plans – Kids Community College, Business Plan, Palo Alto Software 2014

2 – “Mission” Western Connecticut University 181 White Street, Danbury CT. 06810

3 – “Vision” Charlotte D. Riley Child Center, Hammond IL. on the campus of Purdue University

4 – “ Philosophy” Charlotte D. Riley Child Center, Hammond IL. on the campus of Purdue University.

5 - Hyland, S.,“Helping Employees with Family care” Monthly Labor Review, Sept. 1990

6 – First Research - Excerpt from Child Care Industry Profile last updated September 14, 2014

7 - Dept. of Public Health and Human Services NH Sq. Ft. Calculations 37.95.610 Day Care Centers Space

8 - Dept. of Public Health and Human Services NH Sq. Ft. Calculations 37.95.705 Building Requirements.

9 - Rothenberg, L., Goldhagen,S., Harbin,V., Forry,N., Maryland Child Care Choices Study July 2013

10 - Bureau of Labor Statistics, US Department of Labor, Occupational Outlook Handbook, 2014-2015 edition, Preschool and Child Care Center Directors.

11 - Bureau of Labor Statistics, US Department of Labor, Occupational Outlook Handbook, 2014-2015 edition, Preschool and Child Care Center Workers.

12 - “The High Scope Difference” Curriculum - High Scope Early Childhood Education Foundation 2014

13 - “Curriculum” Charlotte D. Riley Child Center on the campus of Purdue University.

Our goal for the SNHU On Campus Care program is to allow for the gap to be filled between working parents and their children. Companies that provide on-site child care for employee children are ranked in the top percentages of companies to work for in the United States. By providing care for children of employees at a very reasonable price, with high standards, and easy accessibility for child and parent interaction is what this University needs. Children are our future, let’s show them that we are invested in their lives and that balancing family and work success is a great option for them. As a group, we have analyzed both the demographic and market around SNHU. We have chosen to move forward with our plan. SNHU will be a true success with such a high enrollment and a diverse population. With flexible and talented staff within campus care we will provide the best service in the area.
Description of Services
SNHU On Campus Care offers year round care for children ages 6 weeks to 5 years. The center will be staffed Monday through Friday from 6:00 a.m. until 6:00 p.m.

Before and after school care is offered for all ages and will be more of a creative arts program rather than a structured learning environment.

Breakfast and lunch are served daily with a mid morning and mid afternoon snack. All meals and snacks are included in the tuition rates.

We offer year round availability and all outside activities will be weather dependent. Activities are individualized based on age but some include picnics, stories under the shade of old trees, roller skating in the driveway, sandbox fun, vegetable and flower gardening, playing on the equipment, neighborhood walks and ball games will be part of the summer fun.

Parents and grandparents will be welcome at holiday celebrations and other theatrical or athletic events.
Table of Contents
Executive Summary 3

Vision and Mission Statement 4

Company Philosophy 5

Company Products & Services 6

Industry Profile 7

Competitor Analysis 8

Business and Marketing Strategy 9

Location & Layout 10

Management Team / Board Members 11

Financial Forecasts 12

Philosophy 13

Curriculum Outline 14

Daily Breakfast Menu (example) 15

Daily Snack Menu (example) 16

Appendix 17-32
(Includes map of competitors, pricing comparison, resumes of owners,
and other key pieces of information needed to make formal presentation)

Mission Statement
The SNHU On Campus Care exists to provide a safe, developmentally appropriate environment for all children in our care. Our focus is to provide a stimulating early care and education experience, which promotes each child’s social, emotional, physical, and cognitive development. Our goal is to support our employees’ and their children in their mutual desire to pursue lifelong learning and provide opportunities for parents to create a mutual work and life balance.
Vision Statement
We want to be a place where children are able to express themselves through play, exploration and learning. We appreciate every child for who they are and see value in the things they can teach us. Staff will create space for each child to develop and create meaningful relationships. Through our Child Care Licensing with NH Department of Health and Human Services we will provide a safe environment for all children, employees and parents at our center.
SNHU On Campus Care has been developed to meet the physical, mental, emotional, social, and creative needs of the young child. The classroom environment encourages trust and independence. Emphasis is on helping the child gain a positive self-concept, self-discipline, and help in developing warm relationships with others.

Early childhood research shows that young children learn primarily through play. Play is an essential part of childhood. It offers the freedom children need to try out new ideas, practice-developing skills, and imitate adult roles. It allows children to learn social skills and develop friendships.

Company History
The concept for the facility came from my experience with a degree in Child Development and a degree in Leadership. As a student, I was working with children in an after school program that I directed and loved the growth and development I saw coming from them. As a graduate student, I was working on a college campus and hearing stories from my co-workers about the struggles of child care and the time it took away from their work. I thought to myself, a combination of the two things would be perfect. An on campus child care center for the SNHU employees, and that is how this idea began.
Breakfast Menu example for those requiring earlier drop off
¼ Cup Orange Slices
½ Bagel w/Cream Cheese
Milk (6oz.)
¼ Cup Applesauce
½ Cup Cheerios
Milk (6oz.)
¼ Cup Pineapple Chunks
½ Cup Cheerios
Milk (6oz.)
¼ Cup Orange Slices
½ Slice Raisin Toast
Milk (6oz.)
¼ Cup Banana Slices
½ Cup Cheerios
Milk (6oz.)
Monday AM
Town House Crackers
Cheese (½ slice)
Apple Juice (½ c.)

Monday PM
Toast (½ slice)
w/ Jelly (2 T)
Milk (6 oz.)

Tuesday AM
Cheerios Mix (½ c.)
Orange Slices(½ c.)
Grape Juice (½ c.)

Tuesday PM
Cheese (½ slice)
Saltines (3 ea.)
Milk (6oz.)

Snack Menu Example for morning and afternoon
Business and Industry Profile
There are several major US companies that franchise including Bright Horizons Family Solutions, Knowledge Universe, and Learning Care Group.
In the Manchester area there are several public programs providing low cost childcare and educational preparation. There are also many private Catholic and home facilities that account for the higher priced opportunities for children in our demographic. (6 weeks to 5 years old)
One child in three was enrolled in preschool in 2004, compared to one in 10 in 1975.
The US childcare services industry includes about 53,000 commercial facilities with combined annual revenue of $20 billion, plus about 21,000 facilities run by nonprofit organizations with combined annual revenue of about $13 billion.

While your child is in the baby and toddler stages, you'll pay more. That's because kids this age need more hands-on care and so the center must hire more caregivers.

The average cost of center-based daycare in the United States is $11,666 per year ($972 a month), but prices range from $3,582 to $18,773 a year ($300 to $1,564 monthly), according to the National Association of Child Care Resource & Referral Agencies (NACCRRA). Parents report higher costs – up to $2,000 a month for infant care – in cities like Boston and San Francisco.

Topping the charts with costs over $10,000 a year for baby and toddler daycare are the following states, beginning with the most expensive: Massachusetts, New York, Minnesota, Colorado, California, Illinois, Washington, and Wisconsin.
By contrast, the states with least expensive childcare are Mississippi ($4,650 a year on average for an infant or toddler), Kentucky ($6,500), and South Carolina ($5,850).

Childcare for preschoolers
Costs for daycare for preschool-age children are generally lower, averaging $8,800 a year ($733 a month). Depending on where you live, you'll pay anywhere from $4,460 to $13,185 a year ($371 to $1,100 a month).

The most expensive states for preschool-age care in a childcare center, with costs over $8,000 a year ($667 a month), beginning with the most expensive, are Massachusetts, New York, Minnesota, Wisconsin, Rhode Island, Colorado, and Pennsylvania..

The least expensive states for preschool-age care in a childcare center, with costs ranging from less than $4,000 a year ($333 a month) to around $7,000 a year are Mississippi, Kentucky, Louisiana, Kansas, Missouri, Oklahoma, Idaho, West Virginia, South Carolina, and Alabama.

Location and Pricing Research
Now accepting registration for the 2014/2015 school year!
There are only a few spots left!

Consider enrolling your child in the Side By Side Program:
A developmentally appropriate preschool that is respectful of the needs of individual children. Teachers are all certified early childhood educators and the program is provided by the Manchester School District.

Programs for three-year olds meet from 9:00 to 11:30 a.m.
3 days per week..Programs for four year olds meet 4 days per
week in the afternoon session (12:30. to 3:00 p.m.)
We have classrooms at Parker Varney, Jewett St. School and
Smyth Rd. School

What is the tuition?

Annual tuition must be paid in 2 payments. The first payment must be
made prior to the start of the school year and the second payment in January. Current tuition rates are:
$900.00 per year for programs that meet 3 days per week
1200.00 per year for programs that meet 4 days per week

Manchester School District Resource
St. Antony's Resource
Full Time (5 days) $4,775.00
3 Days a Week $3,350.00
1 Child $4,775.00
2 Children $9,050.00
3 Children $13,325.00
1 Child $3,820.00
2 Children $7,140.00
3 Children $10,460.00

2:15 - 5:30 p.m.
(same rates since 2010)
Daily rate $15 per day
Enrolled Full-time
36-payment plan
($2160/yr) $60 per payment
9 month plan
auto withdrawal w/FACTS ($2070 yr)
$270 per month

Goals and Benefits
The parents will receive all of the following benefits from this program:

• High quality educational preparedness for their children.

• Security will be provided by the members of the University staff and will have received
the training necessary to handle small children and their unique issues.

• University will install and maintain a “key card ID” system for entry into the facility and
the local PD will screen each employee, and provide background checks updated every two years.

• With the University subsidizing this program it will be the most cost-effective childcare program for our
valued employees within 5-10 miles of the University centers on River Road and Commercial Street
offering unlimited access and the availability of twitter feeds during the day for parents working further
away than time permits.

• The University will be able to deduct on a pretax basis the entire amount of the tuition and that
should provide for a substantial tax break.

• Anonymous surveys quarterly for parents to rate and make comments about their experience and that of their

Location and Layout
Requirements from the State of New Hampshire will require 35 square feet of learning space inside the facility for learning purposes and none of the furniture, restrooms, and food prep areas can be included inside those 35 square feet.

For recreation purposes the area needs to allow at least 75 square feet per child not including the area taken up by stationary equipment. Without a solid location the layout of the internal and external equipment, desks, storage space, kitchen etc are all difficult.

Square Footage Report / Floor Plan
To determine the registration/license capacity the areas designated for children’s activities must be measured. Calculations regarding the number of children allowed in the facility are derived from these measurements.
(1) The day care home must have a minimum of 35 square feet per child of indoor space, not including food preparation areas of the kitchen, bathrooms, toilets, offices, staff rooms, corridors, hallways, closets, lockers, laundry areas, furnace rooms, cabinets, and storage shelving spaces, as well as 75 square feet per child of outdoor play space.

Marketing Analysis
In researching the local area many of the competitors in this industry are located south of the campus and outside a three-mile radius. Based on childcare research that states that people choose a particular center for the following reasons:

20% Someone told them about the center
17% Location
15% Trust and Comfort
15% Affordable Cost

The major differentiation between SNHU On Campus Care and the multitude of Child Care Centers in Manchester is simple: We have constant access to our potential clients and have the ability to influence them in very positive ways.
Reference paper page 15 and 16
Quick Facts: Childcare Workers
2012 Median Pay $19,510 per year $9.38 per hour

Number of Jobs, 2012

Job Outlook, 2012-22
14% (As fast as average)

Employment Change, 2012-22

The End!

Full transcript