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Persuasive Tactics - Ethos, Pathos, Logos

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Jamie Aitkens

on 21 April 2014

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Transcript of Persuasive Tactics - Ethos, Pathos, Logos

An ancient Greek philosopher (384BC - 322BC)
Rhetoric - the art of speaking or writing effectively
According to Aristotle, rhetoric is "the ability, in each particular case, to see the available means of persuasion."
He taught many people how to persuade others using three means:
ethos, pathos, and logos
The Power of Persuasion
Essential Questions:
How can your voice make a difference in
your community and the world?

How can we persuade others to accept
our ideas when writing or speaking?

EXAMINING ETHOS
Does the audience respect you?
Does the audience believe you are a good person who can be trusted to tell the truth?
Does the audience believe you are an authority on this topic?
ETHOS IN ACTION
PICKING APART PATHOS
Do your words evoke feelings of love? sympathy? fear? excitement? joy? fun?
Do you motivate the audience to act upon their feelings?
IT ALL STARTED WITH A MAN NAMED...ARISTOTLE
Ethos - demonstrates the presenter's reliability, trustworthiness, and competence
Logos - provides logic and reason
Pathos - evokes
an emotional response
Ethos is related to the English word, ethics, and refers to the trustworthiness of the speaker/writer.
STRATEGIES FOR DEVELOPING ETHOS:
Develop expertise in the topics you write/talk about.
Share your own relevant experience.
Use language that is familiar to your audience.
Use well-known/reputable people and sources to support your case.
Write well!
STRATEGIES FOR DEVELOPING PATHOS:
Select emotional themes and points.
Choose words that add emotional emphasis.
Use rich analogies and figurative language.
Add humor.
Use vivid sensory words.
Evoke surprise and/or curiosity.

PATHOS IN ACTION
LOOKING AT LOGOS
STRATEGIES FOR DEVELOPING LOGOS:
Use plain language and be specific.
Arrange your ideas in a clear and sensible order.
Make comparisons.
Use facts and statistics.
Use real examples and case studies.
LOGOS IN ACTION
WHICH PERSUASIVE DEVICE IS MOST IMPORTANT?
Pathos is the quality of a persuasive presentation that appeals to the emotions of the audience.
Logos is related to the Greek philosophy of rational principle. It is synonymous with a logical argument.
Does your message make sense?
Is your message based on facts, statistics, and evidence?
So remember, use ethos, pathos, logos rather than this strategy...
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