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Representation in film trailers and posters

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Fergie Ferg

on 25 April 2016

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Transcript of Representation in film trailers and posters

Representation in film trailers and posters
Fast seven
Your essay on film promotion (posters and trailers) must look at genre and narrative, but it must also look at the concept of REPRESENTATION.
Key representation theories to remember
Stereotypes

The Male gaze

Goffman's gender theory
Task
Choose a film poster (that has people on it) and look at the representations.

How are the characters represented and how do you know?

Are stereotypes used?

Does the male gaze/Goffman apply?

How do the representations help to sell the film?

Might the audience have an oppositional reading?
Now for trailers and posters, you need to think about how the representations help to SELL the film.
Remember - representation is how people and places are presented in media texts.
Brainstorm - what do you notice about the cast of The Maze Runner?
Why is racial diversity a positive thing?
Remember - audiences can have oppositional readings, so some might say that the film isn't that diverse of the main protagonist and villain are both white.
How is cast represented as teenagers?
Typical or not typical?
Typical
Not typical
Use your books to write definitions of these theories/terms.
How is Katniss represented in the trailer and why will that help to sell the film?
How are the different characters represented in the trailer and how will it help to sell the film?
Challenge - Might the audience have an oppositional reading of the trailer?
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