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Plan de marketing de llaollao

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by

ana vallenilla

on 30 April 2014

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Transcript of Plan de marketing de llaollao

Dafo
Amenaza
Fortaleza
Debilidades
Oportunidades
Selección de estrategias
SEGMENTACION
POSICIONAMIENTO
Criterios
Criterios
Ejecución
PRODUCTO
PRECIO
promoción
Distribución
OBJETIVOS NUEVO PLAN DE MARKETING
1-
2-
3-
Estrategias
ESTRATEGIAS
Marketing estratégico
Marketing opertativo
Programación
CONTROL
"4 P´s"
Producto Precio
Llaollao(pequeño) 2.50
Llaollao(mediano) 3.30
Llaollao(grande) 3.90
Sensaciones 3.50
Granizados 2.90
Batidos 3.50
Sanum 3.50

Fidelizar a los cosumidores
Consolidarnos como la 1 empresa de yogurt helado,
Aumentar la linea de productos
4-
Atraer a nueva clientela
¿que mensaje quiere transmitir llaollao?
ACCIONES
ACCIONES
http://www.llaollaoweb.com/es
Full transcript