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WORLD TOURISM CONFERENCE 2016

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Khairol Nizam

on 17 March 2015

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Transcript of WORLD TOURISM CONFERENCE 2016

WTC 2010,
Kota Kinabalu, Sabah
Tourism Success Stories and Rising Stars
4-6 October 2010, Sutera Harbour Resort, Kota Kinabalu, Sabah
354 participants, 7 Ministers, 2 Dep. Ministers, 11 Head of NTOS
3 Sessions:
Mega Trends and Innovation
Tourism Business and Service Excellence
Tourism Product Development and Marketing
WTC 2013,
Melaka
Game Changers and Pace Setters
21-23 October 2013, Equatorial Hotel, Melaka
894 participants, 153 international participants, 3 Ministers, 3 Dep. Ministers
4 Sessions:
Beyond Mass Tourism
Innovative Marketing
New Directions for Tourism Product Development
Boon or Bane of the Tourism Sector
WTC 2007, Kuala Lumpur
Tourism Success Stories and Shooting Stars
4-6 June 2007, Shangri-la, KL
826 participants, 72 countries, 13 Ministers, 4 Dep. Ministers, 20 Head of NTOS
4 Sessions:
Sustainable Growth
Lesson in Marketing
Product Development and Diversification
Successful Partnership
WTC 2016,
Penang
Proposal:
Theme
"What's In, What's Next" - Bringing the best of today, tomorrow and the future of global tourism industry"
"Tourism: Beyond Expectations"
"From Zero to Hero"
WTC 2016, Penang
Proposal:
Break-up Sessions:
1. What's In? The Best of Today
a. Latest Tourism Trends
b. Sustainable Growth - Success Stories from NTA, NTO, DMO
c. Crisis Management - Recovery after tragedy - E.g. Japan after Tsunami
d. Marketing and Branding : The Korean Wave
e. Marketing: The Power of Entertainment - advertising & promotion via films, TV series, football club - Eg. Sevilla FC, Amazing Race tv series, Australia film
f. Maintaining world class tourism and hospitality standard - Example from Walt Disney - Disneyland
WTC 2016, Penang
Proposal:
Break-up Sessions:
2. What's Next? Creating the Best for Tomorrow and the Future
a. Future Trends in Tourism
b. Innovation in Product Development and Marketing
c. Travel and Technological Revolution - Facebook, Google, Trip Advisor
d. Increasing demand in Low Cost Accommodations
3. Facing up the challenges
a. Smart Traveler vs Traditional Traveler; Packaged Group vs FIT; Mobile App vs Travel Agent
b. Liberalisation of Tourism Sector - cross border / region movement of tourism manpower - example of ASEAN Economic Community
WTC 2016 - Save the Dates!!!
6-8 June 2016
Conference Venue: Eastern and Oriental Hotel (E&O), Penang
Accommodation: E&O, Royale Bintang Penang, Traders Penang, Cititel Penang
WORLD TOURISM CONFERENCE 2016
"What's In, What's Next" - "Bringing the best of today, tomorrow and the future of global tourism industry" - "Embracing New Opportunities" - "Celebrating the Past and the Present" - 'Tourism Enriches"
Full transcript