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SWOT Analysis for Dunkin Donuts

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by

Andrew Riggio

on 21 April 2015

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Transcript of SWOT Analysis for Dunkin Donuts

Weaknesses
(Negative Internal)
Complications in expansion due to franchising methods
Easy access to baked goods industry allows for lots of competition
Limited market share
Opportunities
(Positive External)
Expansion to previously untapped regions/new increase in demand of coffee and baked goods in said regions
Providing wider variety of healthy options
Focus on environment- napkins made of 100% recycled fibers
Partnership with Rainforest Alliance to donate to coffee growers
Threats
(Negative External)
Similar competition (Starbucks, McDonalds, Krispy Kreme, etc)
Search for healthier lifestyles
Increasing prices of raw materials (coffee beans, sugar)
SWOT Analysis for
Strengths
(Positive Internal)
Strong brand name, brand loyalty
Wide variety of food and drinks
Known internationally (10,083 franchises in 33 countries at end of 2011)
Associated with major sports figures
Adapts to competition
Customer rewards programs/coupons
Andrew Riggio
Jon Logan
College Marketing Period 8
Full transcript