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M1

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by

Teresa Kingston

on 26 January 2014

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Transcript of M1

TEAM F1 on the
"The Winner isn't the one with the fastest car, its the one who refuses to lose
HOW
• Divide M1 by Junctions relevant to agreed postcode areas
• Target all past Delphi data with no recent contact (6 months)
• Focus Sectors Automotive, Pharmaceutical, Retail, Construction and Logistics
• Research and target Business Parks within a 20 mile radius of the Junction
OBJECTIVE
Identify new MICE, transient and agency business opportunities for Puma along the M1 Corridor from London to Leeds. By:

1. UTILISING current data
2. RESEARCHING new opportunities
3. HAVING FUN!
TARGETS
• 25 calls per telesales day
• 10 appointments per person
• Team Target - £100k of enquiries from telesales and appointments

27 Appointments
143 Calls
7 Enquiries

£185,000

£60,000 Conversion

The Starting Grid
Podium Position
Next
Full transcript