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Membership & Subscription in the Arts

Still viable strategies?
by

Deborah Obalil

on 25 May 2012

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Transcript of Membership & Subscription in the Arts

Three real world case studies...
What do you do that inspires loyalty?
Belief in the mission
Tangible benefits
Recognition/validation
Equates to three key types of loyalty programs
Affiliation
Reward
Recognition
Membership & Subscription
not the same
often utilized more for financial reasons than engagement
both can inspire (or fail to inspire) loyalty
Don't guess - ask!
Curate
Your Own Membership
From food to art
Connecting
the dots. . .

Reasons to be loyal...
Back to Basics
Laura Zabel
Executive Director
Springboard for the Arts
@laurazabel
@springboardarts
Memberships &
Subscriptions

Are they still viable strategies for developing loyalty in the arts?
Kristen Denner
Director of Membership
Whitney Museum of American Art
@whitneymuseum
Membership & Mission?
Mayumi Tsutakawa
Board Member
The Association of American Cultures
@taacultures
In the eye of the beholder
Loyalty
Look to other industries for models
Match mission and structure
Don't get caught in "we've always done it this way"
Deborah Obalil
@obalilassoc
Full transcript