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Glidden/Wal-Mart Qualitative Research
Transcript of Glidden/Wal-Mart Qualitative Research
Glidden/WalMart Qualitative Research •DIY SHOPPERS
•FAMILY FOCUSED CONSUMER
•ROUTINE MAINTENANCE Our Markets: •PICTURE ASSOCIATION
•LISTENING TO OTHERS ON-LINE/SOCIAL MEDIA OUR METHODS •SHOWED PICTURES OF THE PAINT DISPLAY
WAL-MART VS. HOME DEPOT
•A SERIES OF PHOTOGRAPHS STARTING WITH TWO IMAGES>>>>>
IMAGE ONE: GLIDDEN'S PAINT DISPLAY AT WAL-MART
IMAGE TWO: THE GLIDDEN DISPLAY AT HOME DEPOT PICTURE ASSOCIATION Wal Mart Competing Paint Displays Home Depot VS. * WHEN SHOWED THE IMAGE OF WAL-MART'S GLIDDEN DISPLAY AND COMPARED IT TO THE HOME DEPOT DISPLAY, SURVEY PARTICIPANTS RESPONDED IN THE FOLLOWING WAYS: WE DISCOVERED... HOME DEPOT MORE ORGANIZED
COLORS ARE ORGANIZED AND DIFFERENT SHADES OF COLOR
EASIER FOR THE MIND TO PROCESS
LOOKS MORE PROFESSIONAL
SIMPLE AND EASY TO FOCUS DISPLAY IS CLUTTERED AND MESSY; CANNOT KEEP FOCUS
IT LOOKS LIKE A PAINTING
THE SPECTRUM DOESN'T FLOW
PLUS SIDE> IT SHOWS WHAT COLORS GO TOGETHER AND WHICH ONES CONTRAST WAL-MART Walmart's Glidden Display vs. Home Depot
The layout was completely different
Most people preferred the Glidden display at Home Depot because of how well-organized it was
People find Walmart's display to be busy and cluttered
Home Depot's Display looks more professional
"It looks like they know what their talking about becas FINDINGS