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Stelton A/S

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by

Asbjorn Stovring

on 23 June 2013

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Transcript of Stelton A/S

Asbjørn Bøhm Støvring
Stelton A/S
Udfordring 1
Udfordring 2
Løsningsforslag 1
Løsningsforslag 2
Løsningsforslag 1
Løsningsforslag 2
Økonomi
Årets
resultat
Tid
Udfordring 2:
Løsningsforslag 1:
Hvordan henvender man sig til amerikanerne?
Markedsfø
1.
Iøjefaldende reklame

2.
Product Placement

3.
Public Relations

4.
Sales promotion


5.
Sponsorering
Målsætning og budget for kampagnen
Målsætning
+
-4.733.000,-
Fastlæggelse af budskabsindholdet og -udformningen
Slut
2011
2010
2012
2009
2008
Manglende brandværdi på det
amerikanske marked.
Øget markedsføringsindsats
Ads
Budget
Reklamenulpunkt
Målsætning
21 mio.
Egenkapital:
kr. 41.996.302
21 mio.


270
= 77.777 enheder
At USA i løbet af 10 år skal stå for 20 pct. af omsætningen.
Full transcript