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Blogs in a Nutshell

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Erin Clappison

on 12 March 2013

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Transcript of Blogs in a Nutshell

Blogs in a Nutshell Blogging “Yes, blogging is entertainment. It is performance. Like a show, it may start with a bang, lead you along from song to song, have a great climatic moment, then leave the audience wanting more.” - Lorelle Definition of a Blog "Blog" is an abbreviated version of "web log," which is a term used to describe web sites that maintain an ongoing chronicle of information. “Blogs are whatever we make them. Defining ‘blog’ is a fool’s errand.” – Michael Conniff By: Erin, Melanie, Megan and Mallory Advantages of blogging... Offers a unique way to stay connected, or make new connections with family, friends and or acquaintances.
Blogs are convenient, the readers are able to view the entries at their own pace when the time is best for them
Many blogs are free to set up, all you need is a username, a password and an idea.
Blogs are a fun an easy way to promote just about anything, an idea, an opinion, a company or products etc. Disadvantages of blogging... Credibility can be a big issue within blogging, since anyone can sign up and say pretty much anything, it can be hard to tell which sources are being factual.
Blogging is very time consuming, finding the right words, pictures and stories for the right post within a deadline to continue the traffic of the blog
Having a blog opens you up to exposure and criticism. The world is able to read your blog, and once something is sent out into the web it is there forever.
There can be issues within privacy and security Blogs in Plain English by CommonCraft Blogs and perspective... This YouTube video by Common Craft, just explains what exactly a blog is and what it can offer. Since Social Media has taken such a huge role within society, blogs have gained popularity from sharing, capturing and shaping news stories. Blogs come in every variety from news, humour, personals, company and many more. Today you will be watching a presentation about blogging, we will be going through some general information, tips on how you can become an amazing blogger, as well as the past and present of blogs. Overall, how we believe blogs will be in the future, and the role they may take within an even more technologically advanced society. the introduction... http://www.youtube.com/results?search_query=blogs+in+plain+english&oq=blogs+in+pla&gs_l=youtube.1.0.0.793.1785.0.2648.12.7.0.2.2.1.179.827.1j6.7.0...0.0...1ac.1.tUklpkh-wk4 Blogs not only provide a large amount of information, but they provide perspective. People who write blogs want to share their words, pictures, stories and experiences with anyone willing to listen. Social Media has grown so largely due to the fact that people want to connect, and blogs definitely bring people together through shared interests and show the other side of the story through different perspectives. Innovations in Blogging Micro-Blogs A smaller type of blog that allow users to produce quick and short text updates at anytime. Bloggers can use a number of different services to micro-blog. Some of the more popular choices to use are through email, Twitter, as well as instant messengers and Facebook.

Micro-Blogging is available online and many companies have made apps that can be downloaded and used at anytime with a smartphone. http://www.webopedia.com/TERM/M/microblog.html

https://www.google.ca/imghp?hl=en&tab=ii Video Blogs Video blogs, also known as v-logs are blogs that are made with the help of a video. Instead of writing it all out, some people have chosen to video tape themselves expressing what they want to say through words and actions. They are then uploaded to a video website, or even joined with a written blog for any viewers to see. http://www.webopedia.com/TERM/V/vlog.html How to Vlog by Vlogbrothers Below is a video with tips on how to vlog successfully from the vlogbrothers who video blog on a regular basis. The Past, Present
and Future of Blogging History of Blogs In 1994, blogging all began with a student from Swarthmore College named Justin Hall, who started to keep an online diary
In 1997, the term 'web log' was first used by Jorn Barger
Within a few years, Peter Merholz, decided to shorten the term to 'blog'. The blogging world opened up, and Live Journal and Blogger were launched
Creating these websites made blogging accessible, to anyone who had something to say
August 1999, a company named Pyra Labs revolutionized blogging and took away its exclusivity
February 2002 Google buys blogger Blogs became political in 2000 Blogging Right Now the present... the past... Blogging has become quite popular within the last decade, currently being used for many various reasons from entertainment, news, educational tools, and for business.

Right now blogging is very intertwined with social networking sites like: Facebook, Twitter and YouTube.
People who are blogging are using the multiple accounts to link together their words and opinions and to gain awareness.

While blogging can be very versatile, we will focus in on 2 major sections that are happening right now within the blogging world, which are for entertainment and for business. Corporate Blogging the present... Many business, both small and large are taking the increasing popularity of blogs and using it for their advantage.

Blogging is an amazing tool to help keep the communication open between owners, employees and consumers.
Provides knowledge to whomever may be interested
Can be a good source to help bring in new customers
Low cost alternative for having an online presence (Zahrosky N.D)
Can help build trust within the company or the brand and the consumers
A good way to create awareness for promotions like coupons and contests
A place where feedback can be provided Why? http://sbinformation.about.com/cs/ecommerce/a/bblogs.htm http://voices.yahoo.com/to-blog-not-blog-advantages-disadvantages-6810796.html?cat=15 by Wordpress http://codex.wordpress.org/Introduction_to_Blogging http://www.jeffbullas.com/2011/09/16/past-present-and-future-of-blogging-3-infographics/ Entertainment Blogging the present... Blogging for entertainment is used everyday, from traditional written blogs, to micro-blogs and v-logs.


To help connect with people, you may not have been able to without the help of blogs
To share detailed opinions, stories, experiences and sometimes to let off some steam
To land a more modern journalism blogging job
Help built an online reputation, to become famous Why? Entertainment Blogging Allie Bosh, using Blogspot has created a fun blog that has grown to become well known. It is called 'Hyperbole and a Half' and she takes stories from her childhood and experiences from her life and draws out pictures in Paint Brush with intriguing paragraphs in between.
Below is a little section from her about me, on her website.
"Hi. I'm Allie.
If I had to explain myself in six words, those words would be "heroic, caring, alert and flammable." That's only four words. Oh well, I guess I should have thought of that before I started writing. Too late now. " http://hyperboleandahalf.blogspot.ca/p/about-2.html Corporate Blogging People are able to post opinions or give feedback on products and/or services to stay in contact with the consumers
Used to create awareness of the promotions going on.
Creating trust within the product and brand
You can go online, post your ideas, vote on others you think should be applied, have discussions with employees and see what happens from there http://www.starbucks.ca/coffeehouse/learn-more/my-starbucks-idea Blogging Right Now the present... Below is going to be a list of random fact revolving around blogging right now:
A new blog starts ever 2.2 seconds
Over 38,000 blogs happen a day
Over 30% of journalists use company blogs when getting research
Blogs provide benefits other social outlets don’t provide
34% of U.S companies use blogging to help with marketing
There are 42,000,000 blogs
60% of bloggers are companies http://newstex.com/2010/10/21/nearly-1-out-of-every-2-companies-use-blogs-for-marketing-by-2012/ The Future of Blogging We are drastically changing the way we express ourselves. Technologies will become more advance, this will adjust the entire aspect of blogging and
become something else entirely.The future of blogging is becoming the new way books and articles are being published.

“Blogging platforms such as WordPress, and a web that makes sharing efficient and viral are transforming how we produce, consume and engage with knowledge and information”(Bullas, 2011).

Future of blogging will advance to how books are being published

Blogging will become a source of revenue for people.

Will become the new world of publishing. The Future of Blogging The way that blogs are starting to incorporate everything together,
everything we do to share will be developed on blogs.
This article provides us with predictions as to how the future of blogging will change

Automatic transcripts from our devices (Samsung, IPhone)Video blogs will continue to develop
Faster blogging formats
Automatic transcription software
Transcripts from audio files recorded from phones able to translate and upload to blog format
Blogs will be more mainstream, normal to see everywhere http://www.cyber-key.com/SocialSEO/3-changes-blogging-will-experience-in-the-near-future/ Identity, Status
and Power
of
Blogs Identity within blogs... When posting on blogs and micro-blogs, the author’s true identity might not be portrayed It is reported that more people embellish their identity and shape posts on blogging sites to be more attractive or exciting than the life they are living in actuality
Teens role play by exploring different online personas and identities and use blogs and online chat rooms as diaries without further thought into the ramifications of posting subjective material or posing as a different person Status within blogs... Presently, online democratization has made people able to cultivate their own status and translate it into power

The future of status regarding blogs will make it much easier for an individual with a microblog and blog to become “internet famous”

“By actively keeping a blog and using Twitter and maintaining my social network profiles, I am shaping my image” -Ian Schafer, CEO of Deep Focus, an internet marketing firm in NY and LA

Individuals like Julia Allison used social media blogs and micro-blogs to garner attention and turn that attention into online fame 'http://www.wired.com/culture/lifestyle/
magazine/16-08/howto_allison?currentPage=all> Power within blogs... Blogs have the power to put out a citizens message and broadcast it to the world
Due to the fear of consumers spreading negative information, marketers have begun to notice to what is being said about their brands on blogs
The future of the power of blogs will have literary agents combing blogs and micro-blogs more closely, looking to turn those popular blogs into memoirs.Blogs can garner enough attention to be turned into book deals
Jen Lancaster’s blog garnered her enough attention to land a book deal
Julie Powell featured her cooking endeavors from Julia Child’s recipe book on her blog which was later turned into a movie, and then a popular movie starring Amy Adams called Julie & Julia 'http://www.jennsylvania.com/jennsylvania/ Who Do You Want To Be? With blogging potentially having a large role within our business and social lives in the future, what kind of blogging voice would you like to have? Here are some ideas of choices from Sophie Prescott: The Strictly Professional Bloggers - providing a lot of information and details to the readers, keeping you up to date with everything that is going on.

The 'Dear Diary' Bloggers - these are people who are usually connected to other forms of social media as well, who like to feel connected and heard whether it is family, friends or complete strangers. They will talk about their experiences through stories and pictures.

The Comedian Bloggers - providing a wide variety of topics, they will try to push their boundaries a bit and can be harsh but are almost always funny through pictures, stories, comics, music and fashion.

The Silent Bloggers - these are the type of bloggers who prefer to communicate through pictures, they will sometimes have work of their own or things they have found on the internet that they find inspiring.

The 'All-Around' Bloggers - the type of bloggers that will take a little bit of everything they have learned through research, experience and will post about pretty much anything. Tips and Secrets for blogging... It is not always as easy as it seems to have a blog. Now that you somewhat know how you might want to be for your online presence, here are some tips on how you can have a successful blog:

First, you are going to need to develop a specific writing style and voice. You want to stand out from all the competition, both new and old.

Second, you are going to need to consider who your audience will be and how you can share and communicate with them.

Third, you are going to have to make sure you update on a regular basis, many blogs will update on the same day every week. You want to remain relevant with things that are going on to keep your readers intrigued to want to read more.

Fourth, you want to make sure you are open to comments, and are open to constructive criticism and positive feedback. People want to be able to communicate and share their ideas on what you've talked about.

Lastly, you can refer back to the video by vlogbrothers, incase you want to try something different within your blog. It was posted earlier within the Prezi presentation for some insider secrets that could be helpful with any further blogging. http://heartifb.com/2012/08/15/finding-your-voice-the-5-types-of-bloggers/ http://www.dummies.com/how-to/content/writing-a-good-blog.html Blog Favourites Based off of the 2011, Canadian Blog Award, the winner of best overall blog was Corner Brooker. This blog is based around events, photos and the community like weather and transit. The link - http://cornerbrooker.com/

Some other top Canadian Blogs that are star-rated and ranked by views are:
1- That artist woman - Chronicles the work of a developing water colorist who also teaches art at the local elementary school
Category: Art
2 - Doctors' wives living - A lifestyle blog that's rich with wisdom! Doctorswivesliving.com provides sex and relationship advice, health, beauty, and travel information. You can even purchase amazing adventures and experiences online. Category: Travel
3 - Happy hooligans - little people exploring their world through good old fashioned play: easy and inexpensive crafts and activities for children
Category: Family-and-Parenting

We decided to list some of the popular blogs so you can get an idea on what people like, and how some of the successful blogs look to create your own online presence with blogs for the future. Blogging the conclusion... http://www.topblogs.ca/ http://cdnba.wordpress.com/ " Blogging is using a new medium for what it is good for - connecting and interacting." - George Siemens Overall, we went through the details about blogging, what it means to blog and some advantages and disadvantages. Also covering some specific examples and innovations within blogging, micro-blogging and video blogging which will continue to be popular within blogging in the future. The past and present were important to go over to be able to learn more about what the future may hold for blogs. Through the research, it is shown that many believe that blogs will have a strong online presence within the future, while becoming the newest form of publishing. It is likely that most of the population will have had experience with blogging by 2020, especially since they are teaching about them through school programs. In the end, blogs are going to continue to flourish and provide knowledge and excitement to learning. The End Thank you for reading! for the annotated bibliography, see attached file.
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