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StartUp Culture 2014

Ten things I learned working for and with commercials
by

Jacco vanderKooij

on 15 January 2016

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Transcript of StartUp Culture 2014

REMARKABLE
REMARKABLE
Ten Lessons
The Startup Toolbox
STRATEGY
ONE
Do what you are passionate about
THREE
Learn
when
to quit
is a
great
option
quit
To
FOUR
TO G(R)O(W) FASTER
MONEY
When
you
can
scale
your
sales
not
proto
type
to
Lessons I learned working for startups, since 1998
SALES
STARTUP
PASSION
BUT IT TAKES PASSION TO EXPLAIN YOU DO IT
FIVE
SIX
IS AS IMPORTANT AS WHAT YOU SELL
HOW
YOU SELL
SEVEN
Networking is no longer nice to have it is a required
IT IS NOT YOUR
FIRST DEGREE
CONNECTIONS
IT IS YOUR SECOND
DEGREE CONTACTS
TWO
YOUR SERVICE MUST BE
The task is not to see what no-one has yet seen,
but to think, what nobody else has yet thought,
about that which everybody sees.
HOW TO FIND IF SOMEONE IS PASSIONATE?
9-to-5'ers CAN EXPLAIN

THEY DO
EXECUTIVES CAN EXPLAIN

THEY DO IT
WHY
HOW
WHAT
EIGHT
NINE
Win By Design
PLAN
10
Lessons
Follow Your
Passion
Be
Remarkable
Know when to
Quit
Leverage your
Network
Work as a
Team
!
Win by
Design
Use VC$ to
Grow Fast
Angry Bird
strategizing
Infectious
sales model
Have a
perform as an individual
TEAM
You have to work as a
Jacco van der Kooij
#INDOJACCO
Learn more at:
http://www.WinningByDesign.com
Prezi Template by:
http://www.Prezzip.com
Music by:
http://www.AudioJungle.com
Arthur Schopenhauer
Ask them to explain the business
Think 3-4-5 steps ahead of time
AIM - SHOOT - MISS
NEXT LEVEL
UNTIL YOU SUCCEED
Retry, RETRY,
RETRY
THE ANGRY BIRD STRATEGY
A contagious customer centric experience people talk about
but
not by Chance
TAKE IT PERSONAL
#10
You have to
For the right reason, at the right time...
Even a bad plan is better than no plan
(you learn from a bad plan)
How to use VC
GTM STARTEGY?
Rapid Iteration
One step at a time so you can learn from mistakes and apply immediately.
Born Tiel, Netherlands,
Youngest of 8, hard work resulted in a respected family name
Put myself through college Flipping Burgers
Worldclass Education by peers at Philips
(my mother operated a french fry food truck)
YOU
It is all about
THANK YOU
About me:
"A TEMPORARY ORGANIZATION USED TO SEARCH FOR A REPEATABLE BUSINESS MODEL"
Steve Blank
or
Are you
L nked
to your customers?
skill
Full transcript