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Campbell's Soup Co.
Transcript of Campbell's Soup Co.
Campbell's acquires leading dry soup brands in Europe: Oxo, Batchelors, Heisse Tasse, Bla Band, Royco
Snack Foods (Australia)
Erin Foods (Ireland)
Campbell expands overseas to Canada and the UK
V-8 Vegetable juice is acquired
Company begins trading on the New York Stock Exchange
Campbell launches into the Mexican and Australian markets
The company officially adopts the name Campbell's Soup Company
Other brand has joined Campbell family: Franco-American Food Company
"Nourishing people's lives everywhere, everyday"
Joseph A. Campbell Preserve Company
Fruit merchant Joseph Campbell and icebox manufacturer Abraham Anderson
Product Mix & Diversification
The Campbell's Story
The Campbell's Soup Company
Companies Acquired & Products Introduced
"M'm M'm Good!" Goes International
Price: $42.42( 11/15/2013)
52 week range: 34.30-48.83
50 Day Moving Average: $41.70
Market Cap: 13.6B
P/E Ratio: 19.75
Dividend Yield: $1.25 (2.9%)
Latest Campbell Stories
"Campbell to Launch More Than 200 New Products in Fiscal 2014"
Soups and simple meals
Creating a new dinner sauce category
Pepperidge Farm Goldfish expands into new territory
Getting refreshed with V8 juices
4 P's of Campbell's
Retail Food Chains
Commercial and non-commercial establishments
Depending on the product, prices vary. Examples of Campbell's prices:
• Condensed soup market is not one that is highly priced, most of their soups are reasonably priced. Most soups priced in the $1-3 range
• Pepperidge Farm prices slightly higher
• V8 and Bolthouse farms prices are highest. Appealing to the organic consumer willing to pay a little more
Can be done any time of the year, soups particularly during colder months (east coast)
Television commercials and internet are largest platforms. Digital has risen 40% in last year
Large partnership with the NFL utilizing their Chunky Soup brand
Research & Development
-Last year Campbell's spent 128 million on R&D
- Summer of 2013: Carlos Barroso hired to lead their global R&D
- Incorporation of Twitter, Spotify, Facebook, and FunnyOrDie.com through new Campbells Go Soups campain
- New $30 million "innovation center" in Norwalk, Conneticut opened
Campbell receives Catalyst Award, in honor of the company's success in helping women develop and advance their careers at Campbell.
Campbell unveils its new Employee Center as part of a $93 million expansion of its world headquarters in Camden, N.J.
Denise Morrison becomes President and CEO of Campbell Soup Company. She is the 12th leader in the company's history.
New $30 million "innovation center" in Norwalk, Connecticut for its Pepperidge Farm brand, which includes kitchens and pilot production lines for creating small batches of prospective new products.
CSR (corporate social responsibility)
Diversification (Product Mix)
Promotion of Human Health
Sound and Affordable Nutrition
Campbell's Soup Recipe
for Financial Reporting
Core soup business is stable
Launching new products, improving existing ones
Pepperidge Farms picks up shelf space
Under performed in Industry Ratios
Competitors above Industry Ratio
Risky product mix
Massive diversification: brand acquisitions
New entrance in foreign markets
Q & A
Dwindling market share has forced Campbells' Soup to seek
entrance in newly emerging markets
Aging company turns to
product innovation and brand building to increase its customer base and profitability
Need for aquiring companies with
health conscious brand associations
Expand and diversify through company acqusitions:
Plum Organics, V8 Juices, Pepperidge Farm and Bolthouse Farms
Thank you for your attention
Assets: $75 Billion
Assets: $22 Billion
"Intense competitive activity in a sluggish shelf stable juice category"
demands wider variety of soup/food products
Redesign product to appeal to younger "on-the-go" consumers lifestyles:
Replaced iconic red & white can
Bolthouse Farms / Plum Organics
Sales: 19.2 / 8.97
Return on Equity: 43.31% / 26.43%
Asset Turnover: 1.08 / 0.91
Net Income: -16.1 / 31.56
Net Profit Margin: 5.69% / 8.47%
Return on Assets: 6.17 / 7.7
Debt ratio: 2.09 / 1.28
Liabilities: $43 Billion
Liabilities: $16 Billion