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Transcript of Tomorrowland
- What business are we in?
- Lifetime experience
- Young people between 18-28
- 180.000 tickets in 2013
- New music
- Best DJs External
- Many events around the world
- Ease of travel and communication
- Awareness of electronic music Love Unity Sublime Beauty Product & Services - Features:
•One of the largest music festivals in the world
•It reunites the most recognized international djs for 3 days.
•Offers a variety of sub-genres within the electronic music scene
•The festival is surrounded by a fairy tale decoration, which takes people out of reality. Tomorrowland focuses on the advertising aspect of the promotional mix. Presents and promotes their event through 3 major sites – Facebook, Twitter and Youtube. - Message platform
•Electronic music lovers
•Consistency - AIDA
•New DJ and music launches
•Limit and difficulty to get a ticket.
•Biggest music festivals worldwide
•Tomorrowland Tomorroworld Target Audience
-Who is the target audience?
-Buyers and Deciders
-Influencers Strategic Issue
-How is it possible to increase the offer so that more people can experience tomorrowland?
-Expand to another country
-Regulations and laws
-Communication issues? Not at all the complete opposite
-Improve brand awareness by leaving Europe
-Keeping the same concept
-Prices might rise
-Promoting by making countries compete in social networks - Functions:
•Reunites people from the entire world
•Fun and upbeat environment
•Creates happiness to people
•Produces love for music Thank You!! Amanda Monteiro
Ana Lucia Lossio
Zedrick Gallegos Our Market