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music industry

hmv_don't stop the music
by

Juan Antonio Márquez Peláez

on 28 February 2013

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Transcript of music industry

introduction

A new analysis by research firm IBIS World looks at 10 industries that appear to be dying.

It represents a mix of sectors that are being left behind by technology or have been hurt by cheaper overseas competition.

The dominance of the Web and digital media also puts Newspaper publishers, record stores and video-rental companies on the list. Music Industry
The digital music business has now reached out to encompass the globe. The largest international
legitimate digital music services are present today in no fewer than 58 countries.
Consumer choice has been revolutionized, as new models for consuming and accessing music are rolled out in new and existing markets.

The number of paying subscribers to services such as
Spotify and Deezer has leapt in the last twelve months, from an estimated eight to more than 13 million. At the same time, cloudbased services, such as iTunes Match, have become a reality in the marketplace, helping drive the popularity of music downloading. With a healthy 8 per cent increase in our digital revenues in 2011 – the first time the annual growth rate has risen since records began in 2004 The truth is that record companies are building a successful digital music business in spite of the environment in which they operate, not because of it. case study

....but after 91 years, the music seems to have ended for HMV (His Master's Voice).

The country had seemed to be moving fairly smoothly from the old world of CDs to the new one of digital distribution. The closure of a high-street retailer shakes a proud export industry Downloading and streaming through services like iTunes and Spotify have become mainstream solutions

....but after 91 years, the music seems to have ended for HMV (His Master's Voice).

The country had seemed to be moving fairly smoothly from the old world of CDs to the new one of digital distribution. Ten years after the first online stores emerged in the US and Europe, the music download sector continues to expand internationally and improve its offer to consumers.

Streaming from the “cloud” turned to market reality in 2011, with
new systems that enhance the way consumers manage and store
their music. Downloads breaks through borders The subscription model saw some high-profile advances, led by Spotify’s move into the US and expansion in Europe to 11 countries.
Spotify reports it has 2.5 million paying subscribers worldwide, including over 400,000 in the US market since its launch there in July.

Spotify sees its expansion in the US as a springboard to international markets. The rise of subscription Sony Music Latin America has worked on creating premium product bundles with Music Ticket + and partnering with Corona Beer in Mexico to create a dedicated online music channel.

Music Ticket + bundles the sale of tracks and concert tickets. Fans pay a premium for the ticket, and receive a card at the concert which contains a code they can use to download studio tracks from the performing artist. Innovative partnerships in Latin America The old ¿HMV? Tribes by Seth Godin Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.




"Create a product that produces tribes" Even though the digital music revolution caused
both independent and chain record stores to suffer, some retailers continue on with the help of avoid supporters.

Therefore, a company must be very watchful of:
Products
Customers/clients/end consumers
Change of market direction

Regardless of the growth and decline of music forms, there are pros and cons to every type, and only the future will tell what additional changes are to come. conclusion addedum references http://www.ibisworld.com/Common/MediaCenter/Dying%20Industries.pdf
http://blogs.wsj.com/economics/2011/03/28/top-10-dying-industries/
http://www.ifpi.org/ antar mendoza
hilda barjau
juan márquez Table of contents
+Introduction
+Case study
+Solutions
+Conclusion
+Addedum
+References thanks for your attention
Full transcript