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Promotiemiddelen

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by

Fien Snijders

on 7 October 2014

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Transcript of Promotiemiddelen

Promotiemiddelen
Inhoud
- Public Relations en voorlichting

- Reclame / Non-spot advertising

- Experience marketing
Public Relations
Wederzijds begrip tussen organisatie en publieksgroepen

Versterken van het imago

Hulp bij menings- en besluitvorming
Reclame / Non-spot advertising
Meest bekende vorm van promotie

Merkbekendheid, merkvoorkeur en merktrouw

Collectieve reclame
Combinatie reclame
Ideële reclame
Experience marketing
Het product ervaren

Brand event
Gesponsorde festivals
Interactieve vormen

Full transcript