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BUSINESS INTELLIGENCE

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madiha khan

on 11 May 2013

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Transcript of BUSINESS INTELLIGENCE

BUSINESS INTELLIGENCE PRESENTED BY
MADIHA ABRAR HOW DO I MAKE HOW DOES THE COMPANY
MAKE DECISSIONS? Phases In The Decision
Making Process DECISSIONS IN MY
BUSINESS? THE CEO SAYS
"We Need to sell more" Marketing Mgr
Thinks
"what can we offer
to our customers?" DIFFERENT POINT
OF VIEWS All the company workers add and check
Data from this system all
the time KNOWLEDGE For IT just enough to deal with data,
Marketing needs to extract information
from this data Data is information, specification,
facts and numbers used to analyze
something or make decision WHAT IS BUSINESS INTELLIGENCE? Is a set of processes , technologies , aplication
used to provide information and support the
decision making process To better understand this, a new type of system
categorization appears:
OLTP (TRANSACTIONAL) and OLAP (ANALYTICAL) Transactional system
OLTP Designed to solved every day work
transactions (i.e sales, customer care manufacturing) points where the data is captured
and recorded in the company Analytical system OLAP Analytical system unify all of the
company's data in one system:
the Data warehouse
The use of online data analysis tools to explore large database transaction data is called OLAP. WHAT IS DATA WAREHOUSE? A datawarehouse is a combination of a database and software designed to suport business analysis and mangment decision making . DATA WAREHOUSE AND DATA
MART? DATA MART Other technical components of business
intelligence include such tools DATA MINING
AUTOMATIC EXCEPTION DETECTION
AUTOMATIC LEARNING DATA MINING TOOL A software tool you use to query information in a
data warehouse. used usually specialized users. BI SYSTEM PROVIDE MANAGERS WITH Actionable information and knowledge
At the right time
At the right location
In the right form ARTIFICAL INTELLIGENCE The science of making machines imitate human thinking
and behavior Types of AI system used in business Expert system AI system that applies reasioning capabilities to reach a
conclusion. expert system have been used to make credit decision, diagnose diseases, analyze chemicals, machine vibration, and support many other problem solving processes. Neural Network An AI system is capable of finding and differentiating
patterns. A neural network is an information system that recognize object or patterns based on examples that have been used to train it. Intelligent agent User or personel agent
Monitoring agent
Data mining agent
our nerveous system have the amazing ability to control
multiple processes at different levels awareness. ELEGANTJ BI BUSINESS INTELLIGENCE DATA INFORMATION Is a knowledge the outcome of processing and extracting of data
and converting data into information Is a combination of ideas, rules and procedures that give action and decision What kind of companies use BI system? Resturent chains are heavy users of BI software.They use BI to make strategic decisions, such as what new products to add and remove their menu. The data stored in a data warehouse is downloaded periodically from transaction database. The data warehouse for an entire company contains
data about specific concerns of different department
of area of knowledge, a small data warehouse or subset of larger data warehouse devoted to a particular business function or department is sometimes called a data mart. you have to make decisions based on reality
Facts and numbers We need to know: what are the most sold product?
Full transcript