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Scriptura Engage - Solution
Transcript of Scriptura Engage - Solution
June 9th 2011 The new consumers can no longer be approached by brands who do not them. UNDERSTAND This creates a between the needs of the consumer and those of the organization. TENSION How can we find a common gain in these needs? Organization Use Choose Search Service Sell Inform Customer Closed Loop 360° view One central
communication platform Use Choose Search Service Sell Inform You now know WHY,
but not HOW! Organization Customer Closed Loop 360° view Scriptura Engage Use Choose Search Service Sell Inform "Scriptura Engage" Klaas Bals, CTO