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CU Marketing plan as you have never seen it

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by

Liam O Doherty

on 31 January 2014

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Transcript of CU Marketing plan as you have never seen it

Tips on developing an effective Credit Union Marketing Strategy
Situation Anlaysis
Marketing Audit
SWOT Analysis
Member Engagement
Set the objectives
Agree the time frame
Agree roles and responsibilities within the Plan
Agree Content Management Plan for next 6 months

Strategy
Members
Products
Rate
access
Promotion
Measuring Success
How
Member Growth/Loan Growth/Social Media Engagement etc
When
By Whom

Mission
Create a Vision, Mission and objectives of what your Credit Unions Brand should be
Review Strategic Plan objectives
Full transcript