Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Can socio-demographics still play a role in profiling green consumers?

No description
by

Levente Sellei

on 16 April 2011

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Can socio-demographics still play a role in profiling green consumers?

NO Can socio-demographics still play a role in profiling green consumers? WHY not?
companies & market resarch
green consumers
after, then they know it PRODUCE
consumption market research try to profile green consumer: Geographic measures
Cultural measures
Personality measures
Socio-demographic characteristics

market research try to profile green consumer:
it's not easy
because: earlier studies failed to investigate the socio-demographic variables on all components of environmental consciousness:


These past research haven't been subjected to reliability and validity tests
These preious studies have been based upon data collected in 70s and 80s.
Socio-demographic characteristics are US-BASED

KNOWLEDGE about green issues
ATTITUDES towards environmental quality
BEHAVIOR sensitive how he/she looks like nowdays??? our green consumer -knowledge -behavior -attitudes Literature and hypotheses: psycholgy
sociology
political science
environmental studies
business research
marketing 80%US socio-demographic & environmental consciousness 1. Gender -equality -care environmental attitude
environmental attitude
‹ think of their acts
more green activity
pay more

GENDER 2. MARITAL STATUS
Males are more knowledgeabel about environmental issues.
Females are more concerned about environmental quality.
Females are more likely to participate in green activities ‹ Married people are more concerned about environmental quality.
Married people are more likely to participate in green activities. 3. AGE Age isn't related to environmental knowledge.
Younger people are more concerned about environmental quality.
The young and old differ in terms of their participation in green activities = 4. NUMBER OF CHILDREN ‹ Those family which have more children
greater the environmental knowledge
stronger the concern about environmental quality
higher the level of participation in green activities. 5. EDUCATION ‹ The better-educated are:
more knowledgeable about environmental issues
more concerned about environmental quality
more likely to participate in green activities 42% 62% 6. The higher social class causes:
greater environmental knowledge
stronger concern about environmental quality
greater the participation in green activities SOCIAL CLASS
Full transcript