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Getting Started with Social Media for Faculty & Staff

This Prezi includes overviews and best practices for listening, objective setting and using major social media channels. Review at your own pace and return to dive deeper.

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Transcript of Getting Started with Social Media for Faculty & Staff

Facebook is a networking tool for friends, companies, and organizations. This platform is used to share news information, photos, videos, and events with people & organizations.
YouTube is the world's largest video sharing site. You can upload, view, and share streaming videos online for free.
Including "Sonoma State University" in the title will make it easier for users to find your page.
1. Go to www.youtube.com.
2. Enter a valid email address.
3. Create a channel name that references SSU and your department.
LinkedIn is a business related professional networking site.
Groups help users discover, share, and participate in a number of professional conversations happening in their industry and areas of interest.
Facebook Groups
Small community, forum sharing
Facebook Pages
How to create a YouTube Account
Best Practices
What to consider when using social media
Create a group not a company page
Micro blogging (140 character limit)
Use Twitter to update your website (breaking news, room changes, event cancellations, etc.) without having to contact your website updater!
allow you to distribute news anywhere you place them.
500 million users
Have variety in your posts -- they shouldn't all be about you or your department
Make affiliation with the university known by including SSU or Sonoma State or Sonoma State Univ or Sonoma State University in your name.
Video Tips
Best Practices
Best Practices
Getting Started
Once you are comfortable using Facebook personally, go to www.facebook.com and create an "official" page for your department.
238 million users
300 million users
Getting Started with Social Media for Faculty & Staff
Can be created by anyone on any topic
Has 3 privacy options: open, secret, closed
1.15 billion users
Accessible to general public and can be seen by anyone
Allow the opportunity to supply more in-depth information
Include your program's name and web address
Be intentional about the length depending on your purpose
Share the videos on other social networks to increase audience and access
Use descriptive words in the title and description to make it easier to find in searches
Use a consistent
Observe fair use, copyright, and disclosure laws.
Monitor comments for inappropriate content.
Integrate your social media with all your other communications vehicles.
Exchange information, ideas, and opportunities.
Helps faculty connect students with job opportunities.
Browse job listings by location.
Offers instantly updated info
Users can share links, videos, & photos
Utilize hashtags (#) for searchability – for example, search Twitter for #HigherEd for the latest news about what’s happening in higher education
Post consistently throughout the day not all at once
Keep tweets short -- don't use all 140 characters
Make affiliation with the University known
Encourage feedback from your followers
You can repeat tweets in different ways
Use hashtags (#) to make posts searchable
Make it clear that your group is an official representation of your department
Be intentional about your Group's settings
Monitor discussions and start your own
This is an Infographic
Information graphics, or infographics, are graphic visual representations of information, data, or knowledge. They are a great way to get information across to visual learners.
This infographic is from 2012. The numbers depicted are always increasing!
They function like a conversation. The default setting is that when somebody posts, everyone gets a notification. Although it can be changed so that these notification cannot be seen, many do not know this, and choose to leave the group, effectively leaving the conversation.
A Student Perspective
Examples of group pages:
Make your description as detailed as possible so people with disabilities can access the content of your video
is an application that enables a user to perform a function or access a service, such as distributing information to your website.
allow you to display your Twitter profile, which includes your several most recent updates, on any Web page that allows you to embed the widget.
Join the conversation
Be Aware!
Just because you are not on Twitter, does not mean conversations about you are not happening there!
Other Social Media
G+'s superpower is that it increases
. If your social media goal is to drive people to your website, G+ is important.

500 million users
Current Students? Alumni? Families? Future Students? Colleagues? Others?
Increase attendance at events?
Share and discuss news about your discipline?
Provide an outlet for student publication?
Develop relationships with alumni and/or donors?
Provide a model for students or using social media professionally?
Listen to and participate in conversations about your department?
Other objectives?
Get to know the unique cultures of the channel(s) you use.
All social media tools are social tools: engage, don't just post — think about the differences between a bulletin board and a conversation.
is a graphical representation, or icon, that people will see when you post or comment. It could be a logo, your personal picture or a group picture of the people in your department, your department's sign, or some other image that represents you.
Due to sheer size, you can't talk about social media without discussing Facebook.
YouTube is the second largest search engine, after Google, and is the best and most accessible way to share and view video content. It's an excellent tool for sharing information about and with your students, faculty, and department and for finding information as well. If you need more detail about anything in this Prezi, try searching for a tutorial on YouTube.
Facebook's superpower is its sheer size.
It is indispensable for developing conversation with Millennials, an excellent tool for publicizing events, and a good way to participate in conversations about your discipline or department.
Q: Why can't I just get an undergrad to do this for my department?
A: Using Facebook as an individual and as an organization is different. Most students have no experience with using Facebook professionally. Students are excellent for helping with the day-to-day management of your page and a great source of information when you have questions. However, since your Facebook page is the public face of your department, a deep understanding of your department and discipline is required. Additionally, excellent communication skills as well as strategy and measurement are important. And don't forget: Facebook doesn't stop for Summer Break or final exams.
Any Facebook user can "like" your page. Unlike a "friend" in your personal account, you do not have to approve them. Your updates, along with updates from their friends and other Pages they "like," will then regularly appear in their Newsfeed. As most users will never go to your wall, the most likely way for you to reach them is through the Newsfeed.
YouTube is the largest video site on the internet.
100 hours of video are uploaded to YouTube every minute.
Q. I really like the idea of sharing video, but my department doesn't have the budget for a videographer. What should I do?
A. Professional videographers and video editing are not required, and for some purposes, amateur videos may even serve you better. Just be sure that the sound is clear and that it's informative and interesting.
Ok, I'm on board with Facebook and YouTube. What's next?
Twitter is an excellent way to stay on top of breaking news. It is often faster and more detailed than any other source. And since it's searchable, it's a great place to get diverse perspectives on a topic.
If the widget is not valuable enough, you may find that it takes a lot of time to develop your "Twitter voice" and your community. You may start with followers who are not your target audience. Twitter is more complicated than it appears and it may be tempting to quit. Additionally, you cannot always tell who people are and if you have a policy of not connecting with students online, Twitter will be a challenge.
Put this
on your Website
Q: Can I just automate forwarding from Facebook to Twitter?
A. This is not recommended. Facebook posts are usually too long and consequently truncate. Twitter users will see this and know you're not really there. Think of it as going to a meeting uninvited and then standing in the middle of the room and yelling about a different topic.
LinkedIn is perhaps the least time demanding of all the social media channels, and it is the fastest growing, particularly in some industries. Not all industries are equally represented on LinkedIn. It is possible that a huge majority or only a small minority of your colleagues and graduates from your discipline are there.
LinkedIn groups are a great way to connect with alumni and funders.
Q: How long does this take?
A. Your group will need nurturing, but of all the channels, LinkedIn may be the least time demanding. In addition to inviting and accepting new members, try posting at least once/month, but not more than twice per week.

If you’re managing multiple accounts, you might use a tool to schedule and monitor your posts in advance. There are many of these tools and new ones are emerging. Try the free version of Hootsuite to manage multiple Twitter accounts, Facebook pages, LinkedIn Groups, Google+ pages, and other channels.
Facebook, YouTube, Twitter and LinkedIn are the major social media channels, but others may be valuable for your department as well.
Google+ has the capacity to do what all the other channels do. Additionally, it is much easier to specify what you want to share and with whom. For now, G+ is only recommended for those for whom its superpower is imperative.
Most people find most websites by searching for them. Google is the most popular search engine. It is likely that most people find your department's website by Googling it.
G+ is new and still growing. While its popularity is high among males and tech users, it still doesn't have the same impact as Facebook. However, as YouTube is now fully integrated into Google and is increasingly likely to be embraced by the general public.
Google Analytics (GA) is a free tool that collects data about the behaviors or people who go to your website. All www.sonoma.edu sites are set up on GA. If you want to see how people find your site and what they do when they get there, ask your website manager to give you access to GA for your page. G+ is part of Google, and when people "+" your posts on G+, it positively impacts the results in the search.
Twitter is a microblogging site,
and posts are often less than
one sentence.
Pinterest is a quickly growing channel that serves a "virtual pinboard" for "social scrapbooking." Users post and share images and put them into collections, or "boards."
Pinterest is dominated by women in their 20s and 30s and 1/3 of women in the U.S. use it.
If you have pictures and infographics to share, Pinterest is a must.
If you don't have a lot of good quality images to share, you may not get much traction with Pinterest.
Watch a MovableType tutorial on YouTube. Then contact your website manager to learn how to get a Movable Type account.
What is Social Media?
By using a free or inexpensive bulk email service such as Constant Contact or MailChimp, you know which messages have been opened, by whom, and what links the openers clicked on.
These tools make it easy to break your subscribers up into smaller groups so that you can send different messages to different groups.
If you’re targeting a population that generally doesn’t use LinkedIn, or you want to control that the message is delivered directly to the inbox of your subscribers, this is the tool for you.
Bulk email tools help you measure your impact and adjust length, timing, and content to improve.
Most people get a lot of email newsletters. Making yours special is imperative – otherwise it will be deemed spam.
There are hundreds of other active social media sites. Use your objectives to explore them.
Other tools to address your objectives
Although they are not “social,” if your goal is more about delivering content than either participating in a conversation or nurturing a community, email or text messaging may be best.
For shorter messages try using a free or inexpensive bulk texting service such as Wiggio
Excellent for reaching current students with important timely information and reminders
Delivered directly to mobile phones.
Social Media Toolkit
Managing Responses
Management and Tools

Analytics Tools
Hyper Alerts
Google Alerts
How to Create and Manage a Productive Social Media Schedule
The Ultimate Glossary: 120 Social Media Marketing Terms Explained

8 Creative Ways to Use Embeddable Tweets
How to Track Social Media Traffic With Google Analytics
15 ways to boost your tweets' click-through rate
4 ways to organize your Twitter stream
Jackpot! 50 (mostly) free social media tools for brands
It is important to respond when people comment or tag you in posts. They have made an effort to demonstrate that they care. A simple "thank you" or "thumbs up" goes a long way. Check out the tool list at the end of this Prezi to help you track comments.
70 million users

Eleven Ways Facebook Page Timelines Change Your Content Strategy
What are your social media objectives?
Do you have the time, tools, and knowledge
to maintain a social media presence?
Which social media platform(s) will work best for you?
How will you measure your success?
Who are you trying to reach using social media?

All social media channels have
both superpowers and challenges.
Blog posts can be long, but many are
3 paragraphs or less.
Blogs are "social" because they allow for conversations in the comment sections, they often allow bloggers to use a less formal voice than on a website, and because they are shared through other social media channels such as Facebook and Twitter.
There are many platforms for full length blogging including Wordpress, MovableType, Tumblr, and Blogger.
Blogs are a great way for faculty to share their knowledge and expertise with a wide audience in a less formal way. They are also an excellent tool to publish student writing and give students a public audience.
Nurturing a community on your blog can be a major challenge. Quality is more important than quantity, but remember to be consistent.
Best Practices
Keep tone professional, yet friendly and conversational
Be helpful and informative
Be respectful of differing opinions
Represent the department as a whole
Keep your page active and content relevant
Be social; engage in conversations, do not just post about yourself
Constructive criticism, negative comments, irrelevant input and spam all occur. Learn how to manage them well. For some tips, check out http://patrickpowers.net/2012/07/how-to-handle-social-media-comments/
Selecting what and how much to send is important. Otherwise people will unsubscribe.
In the event of a worst case scenario, ensure that at least one other person is an administrator for all your accounts and channels.
The A to Z of Social Media for Academia
Finding what you're looking for on YouTube can be daunting. There is a lot of out-of-date and sales-orientated content there. With practice, your searching will become more exact.
Anyone can make a group on LinkedIn. It is possible that alumni already made one or several for your department.
is a web address.
For example:
The CCE's Facebook page URL is
The Campus Allies for Racial Responsibility SSU Facebook group URL is
What are the differences between Facebook Organization Pages, Groups, Individual Pages, & Community Pages?
LinkedIn designates a distinct URL for all group activities, including discussions, promotions, and jobs and can easily be shared.
The Facebook News Feed refers to the center column of a Facebook user's home page, which shows updates from the people and pages that user follows on Facebook. Most users spend most of their Facebook time reviewing, clicking on, and commenting on the information in their News Feeds.
Additionally, not everything you post will be seen by all of your followers. What a Facebook user sees on their News Feed is controlled by a constantly changing algorithm. Facebook's algorithm factors in how many people are commenting on a certain piece of content, who posted it and what type of content it is (photo, video, etc.). Your more engaged users will see more of your posts and the more engaged your users are, the more people will see your posts.
Users can also exert some control over their Feeds by adjusting the News Feed controls under Facebook's settings. This includes turning on notifications so that they are notified of all your posts or "hiding" so that they see none of your posts.
Your Facebook Page's Insights gives information about numbers and demographics of people who are seeing and interacting with your posts, but it does not tell you who they are. It doesn't tell you how many receive notifications. To see how many people are hiding a particular post or all your posts, select the "Reach" sub-menu.
The key to all of this is to follow best practices and post engaging content regularly.
For most departments, Facebook will be your entry point for social media.
Create a Twitter widget at
To make your own free infographic, try
http://www.easel.ly/ -- it provides pre-designed templates and a simple drag-and-drop process for data integration
Please also comply with Sonoma State Identity Toolkit.
130 million users
Best Practices
Share compelling content. Post photos that users can’t see anywhere else – behind the scenes photos or sneak peeks of what’s to come. Don’t be afraid to experiment, and pay attention to what users like and comment on most.
Engage with the community. Interact with the Instagram community, both in the app and in person. Ask questions in your caption and respond to comments. Encourage users to hashtag photos at your events.
Post consistently. Users generally like to see a variety of photos from different accounts in their feed. Post often enough to keep users engaged, but keep them wanting more. Spread your posts out throughout the day or over multiple days.
Share your story. The photos you post tell a story about your department or program. Users can tell when you’ve put thought into every photo you post. Being authentic about the content you share will help you build genuine connections with your followers.
Note: Facebook is always changing, but changes in these areas are particularly common.
Instagram is a mobile application owned by Facebook. It is very popular with traditional aged college students.
Instagram images can be viewed on a desktop computer, but it is designed for use with mobile devices.
Sample Instagram Post
Blogs, or weblogs, are websites in which an individual or group of users record opinions, information, etc. on a regular basis. They allow you to share the content you've created.
Twitter is a type of blog, and tweeting is sometimes referred to as microblogging.
This means that if you have a solid presence on G+,
it will be easier for people to find your website through Google.

This is called

Search Engine Optimization, or SEO.
Check out this tutorial about how to set your
settings on Facebook: http://bit.ly/1GwrDZ6
If you haven't used Facebook before, you might start by reviewing these tutorials: http://bit.ly/jpWKsO
What does a
# / Hashtag / pound sign
A hashtag consists of words or phrases (with no spaces), preceded by a # sign (i.e. #SonomaState) that is used to tie various social media posts together and relate them to a topic. The # symbol turns the word(s) immediately following it into a searchable term that can be used on that website or social network, which is activated by someone clicking on that hashtag. Once clicked, the viewer will be presented with a series of posts by others (and possibly yourself) that feature the word which has been turned into a hashtag.

For example, your post would be something along the lines of “The Faculty Chair's speech at #SonomaState Convocation was visionary.” Anyone clicking on #SonomaState in either your post or another’s would see a stream of posts on that social network that have also utilized #SonomaState, thereby creating an open thread or conversation on that platform.

Hashtags were created for Twitter, but are now used in Facebook, Instagram, Google+ and several other channels.
1. Don’t abuse the hashtag. Save it for when you need it. Too many hashtags looks spammy, and engagement drops when a tweet has two or more hashtags.

2. #DontCreateAHashtagThatsTooLong: Keep your hashtag short and sweet, easy to spell, and easy to remember. If you want to incorporate your hashtag across multiple channels, you need to consider the character restrictions of those social networks.

3. To avoid accidentally connecting your department or event to a negative, controversial or embarrassing topic, search for the hashtag you intend to use before you use it.
Hashtag Tips
is a special kind of link you create by putting the at symbol (@) before the person, group, or Page name. When you make a tag, you create a link to their profile and most recent posts. Your link will be underlined and blue. For example, you can tag a photo to show who is in the photo or post a status update and say who you’re working with or who originally created the link you're sharing.
You can use @ for tagging in Facebook and Twitter.
On Google+, the plus symbol (+) works the same way as the @.
Depending on the settings you and your the other user(s) have set multiple things could happen:
anyone who sees that update can click on the tagged user's name and go to their profile
the tagged user could be notified
the post could show on the tagged user's age
How to Manually Tag on Facebook
Type @ and the person or page
you want to tag. Select the correct
option from the list.
Then you can then continue typing. The tagged user will be highlighted.
Once posted, the tagged user's name will be a hyperlink that other users can click.
When other users click on the tagged link, it will bring them to the tagged user's profile.
Perhaps Facebook's most publicized challenges relate to
, particularly when associated with advertising. Reviewing your privacy settings regularly is an important part of any Facebook user's task. Facebook also requires that users adapt to constant changes.
Okay. So how often should I post this content?
There are no set "rules" for this. It really depends on your page and followers.
Make intriguing posts to draw your followers in.
Participating in conversations is very important.
What is a bad page?
Not keeping updated with your Facebook Page
(Not posting regularly)
Posting irrelevant content
Respond to other organizations' and people's posts.
Bad Post:
Overall, the post is boring and doesn't intrigue the reader evidenced by the lack of activity.
Managing Good Facebook Pages
What does a good Page look like?
Find your Facebook voice through status updates.
Include photos, videos, and/or links
Post inspirational quotes.
Post pictures and videos.
Getting More Shares on Facebook
1. Keep posts short. Posts between 100 and 150 characters (fewer than three lines of text) elicit 60% more likes, comments, and shares than longer posts. Use a link shortener to keep your post length manageable.
Promote Page Posts: Promote a specific post; giving you increased reach and increasing your chance that the people you are trying to reach will see and click on your post.
Create Facebook Ads
Advanced Options: See all creative and bidding options in one place.
Facebook Ads allow you to:
Get More Page Likes: Reach people who aren’t connected to your Page yet. You’ll be asked to design your ad including headline, body text and image. You will be able to target specific users such as those of a certain age, those who live in a particular region, or those who are already interested in Sonoma State.
Increase Attendance: Increase your Facebook Event responses. Your ad will show to people more likely to join your event.
Check out these tips to make your Facebook Page stand out:
2. Be educational. People like to share tips and how-to guides. Give them some material they can pass on to friends.
While your most loyal followers will be thrilled to subscribe to notifications, others may be turned off by this idea– so remember not to be too pushy!
Try including more text-only posts in your mix. Take advantage of a relevant current event by posting engaging questions to garner fan feedback or fill-in-the-blanks for some good ole’ fun.
Don’t Be All Work And No Play – It’s ok to ask people what plans they have for the weekend, or if they saw Toy Story 3. Facebook users love sharing the human details of their lives. You’re human too – right?
Ask Simple Questions – Ask your connections how they’ve been personally affected by your department or program. For example, the Preserves might ask "What are your memories of your first trip to FOP?"
Play Tag With Like-Minded Pages - This is a way to create awareness about your Page on another Facebook Page. If you post about yourself on another page ("Check us out: www.sonoma.edu/cce") it will likely be viewed as spam. The best way to avoid coming across as spam is to focus on promoting the other Page on your Page. For example, share another Sonoma State University department's post on your department's Page.
Tell Them You Love Them - Your followers make you who you are. They give you their time, tell others how great you are, and keep coming back. Say thanks once in a while. And mean it when you thank them. They deserve it.
Shine The Spotlight – Facebook users love to look cool. They love to be recognized in front of their peers. Post a status update that expresses appreciation for one of your die-hard supporters. The other followers won’t feel left out.
Ask Simple Choice Questions – Try asking your fans simple preference questions. For example, the Department of History can ask “Which do you like better – US or international history?”
Reposition photos.
Be sure your photos appear as you envision.
Facebook automatically crops and positions but you can reposition them at any time.
Edit links.
You have a lot of control over how links you share look.
Allow fan posts.
You can allow fan posts on your page to draw more attention to user-created content.
Use your Facebook Page "real estate" well
This is your cover photo.
Changing it regularly will help keep your followers engaged.
This is your profile picture or avatar.
Every time you post, it will show in your followers News Feeds.
Be sure to use it across channels.
The more polished and enticing the information in your link is, the more clicks and engagement you'll likely see.
Use the arrows to select an image from the page
Or upload your own image
Double click the headline and/or description text to edit
Don't forget to delete the web address from the status update
Highlight Status Updates
Perhaps your most important post isn't your most recent one. You can highlight particular status updates to draw more attention to specific content.
Select down arrow in top right corner
"Pin to Top" looks like this
Note yellow marker.
This post will stay at the top of your page for about a week, even when you add new posts.
"Highlight" crosses both columns like this
A simple test to see if you're connecting with your followers:
Are they sharing your content?
Really need that message to reach the right people? Try experimenting with a $10 ad
Sample Bad Page:
What should I post on Facebook?
Example Good Facebook Page
Through good use of Page space and a mixture of types of posts, this Page addresses the School's mission of having an active role in the social and educational growth of the communities it serves through various partnerships, projects, and initiatives.
Profile picture is the logo
The page includes different types of engaging posts:
Questions and link
Appropriate use of space with a nice cover picture and minimal, but informative text
Abandoning your Page and leaving your followers
Not using the Page to address your goals
Stated affiliation to Sonoma State University
Pew Research Center has 34,803 likes, so even the best posts by pages with fewer users shouldn't expect this level of engagement.
Tips to create excellent Facebook posts
Click the down arrow to the right of the image.
The select "Reposition Photo"
Example Good Facebook Status Updates
Encourage users to subscribe to notifications to your page.
Engages the reader by asking a question
Has a link
and a good picture
Lots of activity within 3 hours
(21 Links, 18 Comments & 31 shares).
Summary is short and straight to the point.
Good Post:
No link in summary or picture and it doesn't tag its organization.
No call to action: Doesn't say to apply.
No activity.
Don't post just to post. But if you don't post often enough, people can lose interest, or worse, think you've lost interest.
To start, expect to post 3-8 times a week, no more than twice a day. Be prepared to adjust based on your goals and the results of your measurement.
Google+ (G+) integrates multiple Google tools into one social media network. Everyone with a Gmail or YouTube account has a G+ profile.
There is no such thing as over tweeting.
More tweets=More Engaged
Thank people who favorite your tweets.
Rephrasing commonly used tweets:
Don't forget to retweet
Thanks for the RT @SoCoNexus!
Are you bored? Take a look at the #SonomaCounty Community Calender. http://ow.ly/hjMdo
Example Recycled Tweet:
More Twitter Best Practices
"Retweet" means to repost, share or forward a tweet from another user.
Success on Twitter increases with the number of tweets. However, your success plateaus after 23 posts per day.
This is different from Facebook, where if you over post or over share, users will hide you.
There is evidence to support that links placed 1/3 of the way through a tweet gets clicked on more often!
Links should always be shortened because Twitter limits how many characters you should use. If you use Hootsuite, it will shorten them for you. You can also use bit.ly.com or many other free services.
The hashtag for Sonoma County and the lack of spaces between the two words. This is so people can find it when they're searching for tweets about Sonoma County. #Sonoma would show them tweets about the city of Sonoma.
Find yourself with nothing to do? http://ow.ly/hjMdo
Check out the upcoming events on our Sonoma County Community Calendar!
Example Tweet:
Common Mistakes New Twitter Users Make
Not unlike many other channels, it is perfectly acceptable to recycle "evergreen" content on Twitter. Just be sure that it's not all you do and that you don't overdo it.
Following others without completing your profile.
Opting in to protect your tweets.
Using all CAPS.
Following disproportionately.
Quitting Twitter too soon.
You tweet in bursts.
More Mistakes New Twitter Users Make
Your tweets aren't catchy.
You don't retweet others.
You fail to follow others.
You tweet first and think later.
Even More Twitter Best Practices
It's not about you.
Hashtag, retweet, and reply.
Add people to lists.
Welcome your new followers.
Integrate, integrate, integrate.
Tips for getting more retweets:
There are some basic tips that will help you get your tweets retweeted more. Some are obvious and others may surprise you.

Ask for a retweet (eg. “Please Retweet”)
Tweet links
Pick the right time of day (Tweet between 12-2)
A completed Profile includes
an avatar, header photo, bio, and website link
You use all 140 characters so there's no room for retweets.
Posting all content about your own program or department.
Me me me!
Let's talk about us some more!
Following more than you are followed could be an indication that you are not posting enough interesting tweets.
You send vague tweets.
You use @ instead of .@ at the beginning of a tweet so you inadvertently send a direct tweet.
Pick the right day of the week (Friday)
Don’t make the tweet about your department
Tweet the latest news with info about why it's relevant to your program
Add pictures
Leave room for a retweet (The sweet spot for a retweet is use between 71-100 characters)
Use hashtags
Include one of the top retweetable phrases
Write a tempting headline
It is easy to find yourself in
a Twitter echo chamber
If your reasons for using Twitter include connecting with followers, be sure that the number of followers isn't your only concern.
Ensure that your practice reflects your objectives.
It is important to regularly ask yourself why
you are using Twitter.
However, if you just use Twitter to follow others that interest you, this can be fine.
Bonus mistake: Forwarding to Twitter from Facebook as indicated by both the language (ie: tweets don't get "Likes") and the fb URL.
o tweets
53 tweets
4 tweets
Note: A direct tweet sends a tweet only to the other user instead of to all your followers. However, it is not a secure form of private communication and should be used carefully and intentionally.
Use Twitter lists
You can create lists that allows you to organize your favorite Twitter users into groups. You can then review tweets from just members of these lists. This helps you stay organized when are following a lot of users. A Twitter list is like a Google+ Circle, in that you can read posts within categories you create.
Still More Twitter Best Practices
You can choose to make your lists public or private.
Complete your profile.

Using Facebook Hashtags
Facebook users can search for posts that include a hashtag (#).
Facebook Events
Do you have something going on? Draw attention to it by creating a Facebook event.
Select "Events" from left column
Click Here
Adding Targeting allows you to have some control over who is invited to the event. There are several demographics that you can manipulate:
This is the targeting drop-down menu.
Click "Create" when done.

You will be able to see how many people will initially be invited to the event.
Depending on the device and app you are using, Facebook may tag automatically and you will not need to use the @. Be careful of this, because it may tag the wrong person or organization.
What does tagging mean?

In fact, users only spend 19% of their time looking at Profiles and Pages.
This means that if you're not posting regularly, your followers may forget about you.
#SonomaState is our hashtag
#SSU is
Savannah State University
How often should I post?
What should I post?
Post at least once a month and no more than twice a week
Participate in other groups that include people you would like to engage with
Leave time for other people to respond
Information related to professional career development & networking
No spam please!
Questions, links, articles, and jobs
"Thank You's" to other people for their involvement
Be sure to nurture your LinkedIn group page
Best Practices
Google Hangouts
Google Drive
Google Drive (formerly Google Docs) is a free, Web-based word processor, spreadsheet, presentation, form, and data storage service offered by Google that is now fully integrated into Google+. All these files can be collaborated on in real time--
This means that you can chat with and edit the same document as someone else at the same time with the changes updating as they happen.
Google+ Hangouts is a free video and text chat service from Google that enables both one-on-one and group chats with up to ten people at a time as well as screen sharing
(similar to Skype).
These are all fully integrated with each other, so you can video or text chat with other users while reviewing the same Google Drive document or record Hangouts to YouTube for later viewing.
Best Practices
Google Communities
Google+ Communities (much like LinkedIn groups or a combination of Facebook groups and Communities) are places for people to get together and talk about the interests they share. Join an existing Group or create a new Group that to help you meet your goals. Have other members join your Community and share interesting content.
Instagram is used for sharing photos and 15 second videos with extensive use of
(#) making it easy for users to view other images with the same individuals, theme, or location.
Instagram is visually engaging, but does not allow for deeper discussions.
Click to go forward
Click to go backward
Click to make full screen
More Hashtag Tips
Don’t hijack a popular trending hashtag to get attention—especially one with any whiff of controversy-- unless you can find a solid connection.
Use capitalization in hashtags with multiple words.
#LetsGoSeawolves vs. #letsgoseawolves
Be more efficient by not repeating words that are your hashtag also in your main text.
Don't forget to attend the very special workshop for
Sonoma State
faculty/staff on 10/31!
Tip: (Avoid this by using the hashtag in the sentence and not at the end)
Put spaces in between other hashtags, or else only the first one will be clickable
#SonomaState #SonomaCounty vs. #SonomaState#SonomaCounty
Do not use any unauthorized characters in hashtags because they will cut off.
Only use letters A-Z, not numbers or special characters "~,`*+-() etc.
More in Social Media Management and Measurement:
More in Social Media Management and Measurement:
Talk about your department less than half the time. Your own content to external content should have a ratio closer to 2:5.
Mistakes to Avoid on Google+
1. You haven't optimized your profile.
When you add your name, bio, photo and other information to your profile, you let other users know who you are and how they can identify you.
Also optimize your profile by listing all of the sites where your writing or content appears.
2. You never post.
You gain the most exposure on Google+ when you post regularly.
Fresh content keeps you current in your contacts' feeds and makes you seem relevant. Likewise, posting regularly benefits search engine optimization. It improves your results when users search for content related to what you share.
3. You share links without commentary.
Dumping links does nothing for you or your followers.
Of course you want to share links to your latest blog posts or news updates-just do so with meaningful commentary. This encourages interaction and draws more attention to your links.
4. You don't acknowledge other users' mentions.
Google+ is a social network, so when you ignore other users and focus only on your work, you miss the point.
What's more, when other users see you're only interested in promoting your own content, they'll lose interest. For this reason, it's best to post links with commentary and respond to what others share. When someone links to you or mentions you in a post, like it or leave a comment.
Click the down arrow to the right of the image.
The select "Embed Post"
Embed a Post
Facebook allows you to embed a post on your blog or website. Users can also like your page directly from the embedded post.

Filling out your profile
When people search for your department in Google, they will see some of the info from your Google+ profile.
The information in a Google search is the information you have provided in your profile, so if you neglect to fill out your profile, people can still find your department page by searching Google, but the opportunity to share what you think is important is lost.
Change of these fields by selecting edit
G+ profile
shows in
Google search
G+ profile
shows in
Google search
Twitter Hashtag Button
This button is great for encouraging users to tweet your hashtags, such as those for events or specific campaigns. Add this button to your department's web page.
Get your customized Twitter hashtag button at
5. Create a custom auto-welcome message. Welcome new Group members with a personal, pre-written message.
1. Choose the right name. Select a name that's simple, broad and includes keywords that will attract qualified followers.
2. Write a group summary that is brief and informative. This short description will appear in search results, so make it enticing. Also include a few keywords to help users decide whether to look into learning more about your group.
3. Decide whether you want to approve new members. You can allow members to join instantly, or only after you screen them. Screening can help you ensure your group only includes those who are serious about connecting and not just looking to spam your group members. However, approving members takes time and if you choose this setting, you should plan to check your group several days a week for new member requests. Whatever you decide, you can always change your settings later.
4. Set posting permissions. Determine whether group members can post freely or need approval from you. As above, be intentional about this decision. And remember, you can always change your settings later.
Tips for Starting a Good LinkedIn Group
Try making your own hashtag
Google+ Circles
Google+ Circles are a way to organize with whom you share content and whose posts you see. (similar to Twitter Lists and Facebook Lists.)
Circles are flexible in that you can add and remove followers or completely redo the circle.
Kawazaki, Guy. What the Plus! Google+ for the Rest of Us. 2012.
Feel free to use any of the SSU logos at http://sonoma.edu/uaffairs/logos/
Editing, altering, or appending them in any way conflicts with SSU guidelines for appropriate use.
Instagram Tips
Share candid shots.
Think of your department's Instagram account as your followers' backstage pass or behind-the-scenes look at the inner-workings of your program. People don't want to see the same polished images you use in advertisements; they want to see images that are more relatable.
Your Instagram account should strive to highlight your department and the work you do. Even if your department involves hundreds of people, featuring just a few of the faces behind the department allows your it to appear much more transparent.
Remember, the content you post on Instagram doesn't always have to be marketing based—it can be just for fun. After all, candid photos often get the best engagement. Stop thinking so much about how to get your message across and focus on the essence of the platform, which is human-centric and playful.
Take advantage of your bio.
Don't neglect your Instagram bio. Use this space to feature a call-to-action, hashtags and Web links.
For Instagram users who are new to your department, this section is important. It often plays a hand in a user's decision to follow your department.
Use direct messaging.
This can be used to specify photos for an audience. This can be especially helpful if you teach several classes with different content.
Twitter Checklist

If you don't use Google+ you will lose out in search rankings compared to sites that do. That fact was confirmed by Google co-founder and CEO Larry Page who said, “If you ignore Google+, Google Search will ignore you.”

Google+ Community Best Practices
Use this chart to help decide if you want your community open or private
Have the community's information complete
The essentials are:
community name
"About" section
community links
Change if posts can be seen by others
Go to your page settings
Header photo
Profile picture is stock image
No cover photo
Your Profile picture should be something that can be used to identify your organization. Stock photos do not tell who you are.
Not including a cover photo is a missed opportunity to share information and does not make the Page interesting.
Fill out the event information.
The default setting for a LinkedIn group digest is daily.
If you do not want this, go to your account settings and choose "Privacy & Settings".
Get Users to Click on a Link: Reach people who are and/or aren't already connected to your Page and encourage them to visit a website.
It may help boost your reach at times by leaving a bigger space between posts. It seems counter-intuitive, but give it a try! Followers don’t necessarily want to see content every day from Pages.
Most of your followers are not seeing your posts.
Cut off About section
Using out-of-date Facebook Page layout
Hangouts can be streamed and recorded via YouTube. A live event will start to show up in search up to 3 hours before it starts. Schedule your Hangout ahead of time so Google can find it.
4. Don't forget to make a group summary and description.
Before starting your group
be sure your personal profile is complete
How to make a LinkedIn Group:
1) Click Interests to get to your groups
2) Click Create a group
3) Fill out the required information and logo to begin recruiting others for your group
Upload a profile picture as your avatar.
Fill out your basic information.
And confirm that a similar group doesn't already exist
If it does, request to join and contact the owner to ask for administrative access. Often groups have been created by a former student, who is all too happy to share or pass off the responsibilities of management.
If there is no existing group,
create your own
Having a logo is not required, but it is very helpful to people wanting to join your group!
How do I post?
Go to your group's page
Add a discussion to the text box
Add here
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