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Rita Wang

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z wang

on 12 November 2014

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Transcript of Rita Wang

www.valser.com
info@valsfer.com
Zone
utilizes wireless technology to improve the lives of parents and children with mild autism.
UX Awards 2014 - Best Student UX
Judges are from Facebook, Frog, Amazon, etc.
Judges:
This is an amazing product! What is your next step?
Winner:
...
Waste of creativity
Product Designers
Companies
Product designers have more than 2 design works / year

Designers sold their design works to companies
12.9%
96.77%

Patent are unused
80%
Product designers have participated in Conceptual Design Competitions
67.74%

Innovative product
Great product design
New technology trend

What does product designer do?

Examples:
Solve problems,
Anticipate the future,
Advance the human experience.
http://www.frogdesign.com/work/portfolio
http://www.red-dot.sg/zh/online-exhibition/
Market Trend
Business model
Team
Status
Flow map
Financial Projection
Competitor Landscape
Quirky

Direct Competitors
Indirect Competitors
- Target on professional designers
- Focus on smart products
- Licensing strategy/ No in-house manufacture or sales
- Rapid prototyping (China)
Main differentiations
Main differentiations
- Target on professional designers
- Focus on smart products
- Rapid prototyping (China)


Currently working on web development, design projects
selection, fundraising, team building ...
6 Months Timeline
- Product A R&D
- Potential
licensee seeking

2014 Oct. - Nov.
- Fundraising
- Website
development
- Design projects
selecting (3+)
-Team Building
2014 Dec.
2015 Jan.
2015 Feb.
- Prototyping
- Potential
licensee reaching out
- Website test
- Product A licensing
- Product B, C R&D

- Website Launch
- Product B,C prototyping
Co-founder & CEO
Product Engineer
Co-founder & COO
Integrated Product Design at
University of pennsylvania
Industrial/Interactive Designer
Background:
Background:
Background:
Mechatronic Engineering at
University of Sydney
Accuracy Enhancement in Wi-Fi Localisation
Mechanical Engineering,
Companies are looking for ...
Products: 150
Units sold/Product: 100K
Size of Industry in 2006 :
41,000
Rate of Growth:
10.50 %


Number of Designers are growing:

Design Tools are easier to access by individuals

Open innovation - crowdsourcing, licensing ...
http://jobs.monster.com/
eg. Adobe software, AutoCAD, 3D printing technology ...
eg. Quirky, 99 Design, Elance / Freelancer, kickstarter...
$ 500,000
Website development
Hiring Engineers
Operation
outsourcing
Marketing
Design
Licensing agency
...
$100K
2015
2016
2017
2018
Revenue: 1.2M
Mockups
Rita Wang
Hao Tan
Jesse Wang
Value of Innovation
Value of Design
Royalty: 8%
Products: 350
Units sold/Product: 200K
Revenue: 5.6M
Royalty: 8%
Products: 700
Units sold/Product: 300K
Revenue: 16.8M
Royalty: 8%
Products: 1500
Units sold/Product: 450K
Revenue: 57.6M
Royalty: 8%
2015 Mar.
Product R&D
Prototyping
Product Design Engineer at Apple
Partners
Shanghai
Beijing
Fuzhou
China
Netherlands
Delft
Eindhoven
Rotterdam
US
Silicon Valley
China
Suzhou
Edisonnation
Q & A
Thanks for your time!
Advisors
Saqib Awan
Lawrence Gelburd
Full transcript