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Airaz Khowaja

on 27 April 2014

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Transcript of COCA COLA

Group Members:
Airaz Khowaja (1444)
Nairozeen Aslam(1619)
Noman Abla (1610)
Kanwal Amjad (1497)
Sana Makhani

Coca Cola was invented in Atlanta, Georgia, by John Pemberton a Pharmacist in 1866, it has become one of the largest global market leader in beverage industry.
To refresh the world...
To inspire moments of optimism and happiness...
To create value and make a difference
Be a great place to work where people are inspired to be the best they can be.
Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.
Nurture a winning network of customers and suppliers, together we create mutual, enduring value.

Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
Be a responsible citizen that makes a difference by helping build and support sustainable communities.
Maximize long-term return to shareowners while being mindful of our overall responsibilities.
Be a highly effective, lean and fast-moving organization.
Direct Competitor of Coca Cola is Pepsi. There is always a strong competition between these two brands.
Indirect competitors of Coca Cola are Nestle & Shezan juices which are not a threat for Coca Cola
Market Share of Coca Cola & Pepsi
Coca Cola enjoys market share of 37.1% while Pepsi has 30.2% market share as of 2012
Strong Brand name
Customer loyalty
A lot of finance
Social Popularity
Lack of popularity of some
Coca Cola’s brands
Many successful brands to pursue
Advertise its less popular products

Changing health-consciousness attitude
Competitors (Pepsi)
The world of Coca Cola
Coca-Cola is the only brand in the world to have an entire museum that showcases its history, current reality and future possibility
The New World of Coca-Cola in Atlanta is open to the public and is a “must see”
Open Happiness Campaign

Open Happiness is a global marketing campaign for The Coca Cola Company that was rolled out worldwide in the first half of 2009, following the company's "Coke Side of Life" advertising campaign

This slogan has been adapted to "125 Years Opening Happiness", in occasion of the brand's anniversary in 2011
Coca Cola says:

“Happiness is anything that can bring a smile to someone's face…”
The question is a simple one;
“how to be happy in life?”
Coca Cola’s 10 steps to be Happy:
1.Live life in the present moment
2.Put your smile ON
3.Choose to be optimistic
3.Focus on Family & Friends
4.Money does not buy happiness
5.Help others be happy
7.Don’t worry be Happy
8.Laugh out Loud
9.Feed the Soul
10. Forget & Forgive
Coca-Cola from 1894-1975
Coca-cola also invest in music that why coca-cola introduce
Which introduced in June 8, 2008
Full transcript