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Why do we retain more information through infographics?

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by

Charlotte McDonnell

on 11 January 2014

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Transcript of Why do we retain more information through infographics?

Why do we retain more information through infographics?
More Engaging/ Easier to Understand
Almost 50% of your brain is involved in visual processing.
70% of all your sensory receptors are in you eyes. As humans we are very visual creatures, our ability to quickly intepret visual information is far greater than of written words.
We can get a sense of a visual scene in less than 0.01 seconds, 1 10th of a second
Researchers found that colour visuals increase the willingness to read by 80%
And example of easier to understand with pictures - on medicine bottles, 70% understood a label after reading with text only, and 95% understood the labels with text and pictures. -- 323% do better by following an instruction with images and text than just directions.
Screen shots
Some facts about the massive population increase in infographics -
Between 2010-2012, the search volume for infographics has increased 800%
The use of visualized information has increased
- 400% in literature (since 1990)
- 9900% on internet (since 2007)
- 142% in news papers (between 1985-1994)

Information Overload
Reading Retention
People remember 10% of what they hear.
20% of what they read
80% of what they see and do
"people can only remember 10% of what they hear" (10% would be hear- infographic, highlight hear and say this is the ten percent)

Short Attention Spans
People will decide to leave a site or continue exploring it in the first 2-4 seconds of seeing a page. With very little time to convince people to stick around, infographics and visualizations are more effective way to literally catch someones eye.

We suffer every day with information over load. We recieve five times as much information as we did in 1986 daily. 34GB or 100,500 words are consumed outside of work on an average day. On average, users only read 28% of words on a page!
With Worlds information doubling every two years, no wonder we experience information overload. With smart phones, people are constantly recieveing, analyzing, sharing and creating new information.
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