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STARBUCKS

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on 11 November 2013

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Transcript of STARBUCKS

STARBUCKS
Hearth
Starbucks has always been a place where you can find the world’s best coffees, but in 1971, you would have had to travel all the way to their hearth, Seattle’s historic Pike Place Market, to experience a Starbuck's mocha.
Original Starbucks
The leather on the bar’s outer facing was scrap obtained from shoe and automobile factories. The walnut used in the tables, doors and bar top was salvaged from a nearby farm. The restrooms were made from recycled laundry detergent bottles. The walls were made of repurposed coffee bags.
History
1970s- 1st Starbucks opens
1980s-Howard Schultz joins Starbucks. Impressed by Milan's culture and popularity, he sees potential in Seattle. He was right--after trying mochas and lattes, Seattle becomes coffee crazy.
Recent expansion
1990s-Starbucks expands beyond Seattle, first to the rest of the United States, then the entire world through contagious diffusion. After becoming one of the first companies to offer stock options to its part-time employees, Starbucks becomes a publicly traded company.
Awareness and Interest
Starbucks started out by making people aware that they had an obligation to making “whatever” drink the customers requested. This caught on and people begin to gain interest in Starbucks.
Adoption
The obligation of making "whatever" drink the costumer wanted was a great idea that turned out to benifit Starbucks. Other chains would catch on and adopt Starbuck's philosophy, because it was such a successful plan.
Spread of Starbucks
In 1987, Starbucks opened its first locations outside Seattle at Waterfront Station in Vancouver, British Columbia, and Chicago, IL. By 1989 there were 46 stores across the North and Midwest. The first Starbucks location outside the US opened in Tokyo, Japan in 1996.
Worldwide Expansion
In September 2002, Starbucks opened its first Latin American store in Mexico City. That October, Starbucks established a coffee trading company in Lausanne, Switzerland to handle purchases of green coffee. In August 2003, Starbucks opened its first store in South America in Lima, Peru.
Today
Starbucks is the largest coffeehouse company in the world, with 20,891 stores in 62 countries, including 13,279 in the United States. In 2011, Starbucks had about 149,000 employees. At the end of 2012, Starbucks made on average 13.29 billion US dollars.
Newly Built Starbucks
The wood countertops are made with fallen walnut salvaged from an Oregon City farm. The wall panel artwork installation is created by recylced bike tubes. Most of the lights throughout the store use energy effecient LED and compact flourescent lamps.
Full transcript