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Transcript of porsche
-Their needs are having a larger vehicle that can seat more than two people.
-Traditional Porsche customers skip the all process and they just jump the purchase decision. -The traditional Porsche customer decision process begins with desire to produce a certain image about themselves.
-Porsche develops its cars for their looks and fit rather than for utility purposes- the brand itself allows the customer to develop a self-consept of wealth and success
*The new Panamera or Cayenne customer is different:
-The Cayenne for example,is a sport utility vehicle (SUV) designed to a family style.
-The Porsche developed the Panamera which also seated more,but was developed as a luxury vehicle. Contrast between traditional Porsche customer decision and Cayenne or Panamera customer Negative
Losing loyal costumers Positive and negative attitudes toward a brand like Porsche develop Positive and negative attitudes toward a brand like Porsche develop. Positive
Performance NEED RECOGNİTİON
-Financially succesful people ANALIZE THE BUYER DECISION PROCESS OF A TRADİTİONAL PORSCHE CUSTOMER PURCHASE BEHAVIOR AND PURCHASE DESİCİON
-Consumer expectation and satisfaction İNFORMATİON SEARCH
-Strong and satisfying feelings What role does the Porsche brand
lay in the self-concept of its buyers? The Porsche brand plays a very important role,
which is the upper level image of every customer of Porsche self-concept. Owning the product of the rand
is an image of a
uccessful and car lovers,
who have the social statues
nd style of tastes If the brand turned to produce cheap and low performance cars, it wills destroyer the loyalty of the buyers who wants to show their high level social status. History of the PORSCHE BY FERDİAND PORSHE OWN nameplate porsche 911 1931 1950s and 1960s 1963 1969 porsche 914 2002 Entering SUV market with