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Master thesis presentation
Transcript of Master thesis presentation
no cross influencing on moment of coffee hand out
Collecting the Data
Visual and Verbal Presentation
Different versions of Static Movie
'Google effect' Implementation Importance: interaction persuasion Follow up commercials
More specific thought Examples: Games
Information choice options Research Limitations and Errors Future Studies and Opportunities Customer Based Brand Equity: resonance and awareness Associative Network Model Motivation and the Ability to process information Problem Solving: Jacoby, 1978 the Generation Effect: Slamecka and Graf, 1978 Cognitive Effort or ''Generating'' itself ‘The generation effect in advertising appeals’
Moore et al. , 1986 ''paid and unpaid presentation and promotion of products, services and ideas by an identified sponsor through mediated means involving MUTUAL ACTION between consumers and producers" Television Commercials lot of research to be done into mental reasoning behind interaction effects Monitoring Television usage at home
Actual Buying behavior
Neuromarketing: other theories Formats and effectiveness Nothing about the relationship between factors
Relatively weak generation
Effect isolation Free recall vs Recognition Preference excluding Games Filling in the Numbers I do the laundry 7 times a week, and product X saves me 20 euro a week I do the laundry ... times a week, this makes that product X saves you a total amount of ... euro