In 1867, Henri Nestlé developed a milk-based food for babies unable to feed from their mothers.
Within five years, NESTLÉ Milk was being sold as a food for babies, old people and the infirm.
Henri Nestlé endowed his company with the symbol derived from his name.
The Nestlé nest represents the nourishment, security and sense of family.
Henri bowed out of the Company in , but the name was retained and it merged to form a dynamic new venture, known simply as Nestlé.
Nestle's history and development
History
Basic information
Major competitors
PepsiCo, Kraft Foods, Unilever and Mars Incorporated
It also faces competition in local markets or specific product, including Sara Lee, Cadbury and Danone.
1937
2003
2010
2005
1904
1867
1937 Nestlé develops the world's first instant coffee - NESCAFÉ
2003 Nestlé New Zealand commences marketing and selling PURINA.
2005 Nestlé New Zealand celebrates 120 years
2010 Nestlé Head Office moved to Stanley Street Parnell into a new 4 Green Star Building.
1867 Henri Nestlé developed Farine Lactée, the first infant food.
1904 Nestlé added chocolate to its product range when Peter and Kohler Swiss General Chocolate Company produced milk chocolate under the NESTLÉ trademark.
That is the end of our presentation.
Thank you for your attention!
Development in china
Product
More than 8,000 brands
With a wide range of products across a number of markets
Including:
coffee, bottled water
milkshakes, breakfast cereals
performance and healthcare nutrition
seasonings, soups and sauces
frozen and refrigerated foods
Yunan coffee supply base
Acquisition of Hsu FU Chu
Acquision of Yinlu
2.1 billion Singapore dollars to acquire 60% stake
1.5 billion yuan to become the controlling party of Yinlu foods
One of Nestle's the highest-quality coffee supply base
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