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easyJet Strategic Analysis
Transcript of easyJet Strategic Analysis
Sarfraaz Kassam 4017893
Neha Thakur 4249944
Grace Mokwenye 4110671
27-July-2012 easyJet Strategic Analysis External Analysis
Macro Analysis (PESTEL)
Micro Analysis (Porter’s 5 Forces/ PLC / Strategic Group Analysis)
Mission / Vision
Corporate Level (BCG)
Business Unit Level (Porter Generic)
Corporate / Business Level (Ansoff Matrix) Agenda British budget airline, 2nd largest low cost carrier in Europe
Founded by Sir Stelios Haji-Ioannou in 1995
Part of easyGroup
easyCinema easyJet - Introduction Critical Success Factors for Budget Airlines Safe and sustainable
Focus on customer
Focused on network development.
Improving our customer's experience.
Where people make the difference
Financial discipline easyJet Strategies PESTEL Product Life Cycle (PLC) Porter’s 5 Forces Strategic Group Analysis Value Chain Analysis Resource Audit SWOT Analysis To provide our customers with safe, good value, point-to-point air services. To effect and to offer a consistent and reliable product and fares appealing to leisure and business markets on a range of European routes. To achieve this we will develop our people and establish lasting relationships with our suppliers easyJet Mission and Objective
To be the best low-fare airline in the world.
easyJet Values underpin this and form 5 core principles you can observe in everything we do:
Safety - Our number one priority, no compromises
Teamwork - We'll get there faster together
Pioneering - Breaking the mould to find new ways and new opportunities
Passionate - We're ambitious to be the best we can be
Integrity - We mean what we say and we do it! easyJet Vision and Values Corporate Level (BCG) Strategic Choice - Business Unit Level (Porter Generic) M34BSS-Strategic Analysis