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Lori Bayne


Lori Bayne

on 11 September 2009

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Transcript of Lori Bayne

Lori Bayne Navigation is as easy as 1, 2, 3,

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What you will find in this portfolio video branding e-marketing social media travel media Managed video production developed brand led e-strategy achieved innovation increased coverage education, training, credentials Bachelor of Arts, major in communications
25 years in tourism industry
founded Banff Lake Louise Professional Communications network
Experience Timeline Director of communications, 2006-2009
Banff Lake Louise TOurism

Manager, Marketing & COmmunications, 2001 - 2006
Brewster Transportation and Tours

Sales Manager, 1998-2001
Fairmont Jasper Park Lodge

Sales & Catering manager, 1995-1998
Sawridge Hotel

Special Projects, 1992-1995

Marketing & Promotions Assistant, 1981-1991
Provincial Museum of Alberta

The End until you call 403.762.2596 Modernized Banff Lake Louise Tourism's brand, developed unique selling positions for Banff National Park, Town of Banff, and Hamlet of Lake Louise, and set design standards for all collateral, tools, and swag. Developed video B-Roll, compiled storyline,
liaised with production contractor. Led the development of Banff Lake Louise Tourism's website redesign including adding a CMS tool for an 800 member database. Increased visitation from 300,000 to over 1,000,000 in 2009. Improvement visitor engagement by 8.9% in second year strategy with interactive tools. Supervised a Pay-Per-Click campaign of $150,000. photography photography Produced my own photography and have led full production photo shoots Achieved $30 million in ad value through information support, visits, events, and press releases. Broadcast, print, magazine, and online in Banff Lake Louise Tourism's primary markets of USA, CAN, UK, Germany, Australia, Asia-Pacific. Visit THE REAL BANFF NATIONAL PARK
Managed the development and implementation of Banff Lake Louise Tourism's Social Influence Marketing Program. Over 130 videos produced, achieved ad value of $1,000,000 plus and landed on CNN.com 4 times. http://www.youtube.com/user/banfflakelouise2
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