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DLA

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by

Amanda Cascio

on 11 July 2014

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Transcript of DLA

Define Target
Audience
Discuss current
processes
Market Analysis
Research
The University of Southern Mississippi
Southern Miss Gulf Park Campus
Southern Miss Hattiesburg Campus
www.usm.edu/elo
http://www.usm.edu/elo/grad_cfs.php
Communication campaigns
Advertising
Branded Items
4-step Marketing Approach
How we're using it
Why use it?
Intelliworks
What
is it?
Peoplesoft Integration
Getting the Most Marketing Potential
Out of Your Online Programs
Amy Thornton & Amanda Cascio
The University of Southern Mississippi
Informational Marketing
Marketing
Suites
custom
design
template
Healthcare
Education
Military
Thank you!

Amy Thornton
Amy.Thornton@usm.edu

Amanda Cascio
Amanda.Cascio@usm.edu

Visit Instructtech.wordpress.com to view this presentation.
Funnel Conversion Rates
Multi-Channel
Marketing

Recruitment
one-page
piece
Info Card
Tri-fold
40% growth in number of online courses
25% growth in number of students enrolled in online courses
50% growth in number of students enrolled in exclusively online courses

BULLSEYE!
Full transcript