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Copy of Arusha

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ActionAid UK

on 17 April 2013

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Transcript of Copy of Arusha

What are you trying to achieve? AUDIENCE WHAT DO YOU WANT YOUR AUDIENCE TO DO, THINK, FEEL? CHANNEL MESSAGE Who are you trying to reach? 1. Commuters in Lusaka THINK: - It's outrageous that Zambia Sugar is dodging tax in my country FEEL: - I must do something to stop this DO: - Show my support for ActionAid Zambia's campaign How are you going to reach these people? 1. Billboards, SMS Join the call for Zambia Sugar to pay their fair taxes by texting SUPPORT to +260 969 5780 68129 OBJECTIVE: Mobilise 500 people to support ActionAid Zambia tax campaign
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