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lotte bengtson

on 24 October 2012

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Transcript of TRYG1

Point system
Cross sales & new sales Case Competition Introduction/challenge
4 point Action plan
Conclusion Leaky bucket effect
Unbalanced customer portfolio
Be more defensive
Competitive advantage
Drivers for retention Agenda Introduction/
Challenge CPH Business Nørrebro
Group 2
Continuous communication
Constant awareness
High quality service
Transparency and clarity Creating a constant
relationship of trust -not only
when the damage occurs Minimizing the gab
Insight the language
Permanent consultant
Expected- and perceived service Consulting as a communication
tool and a way to build
long-term relationships Create a more holistic view
The profit chain model
ESP Focus on internal marketing Loyalty program
for Conclusion
Loyalty program
Cross sales

New sales
USP & service-
parameters 4 point retention strategy
The point system
Additional insurances,
follow up interviews
Word of mouth
Focus on ESP Our solution Key-words from People - Consultants
Full transcript