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MKT 402 - Custom House Presentation

A high involvement purchase By: Kevin Warhus, Chris Van Egmond, Klint McInturff, Brenna McAuliffe

Kevin Warhus

on 29 April 2010

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Transcript of MKT 402 - Custom House Presentation

Greg McInturff Kim McInturff Innovator Executive Account Manager 54 years old 51 years old Homemaker Believer Life Mentor Achiever Traveling Party Planner Lowe's, Wal-Mart, Dillards Costco, Sam's Club, Kohl's Radio Internet AZ Republic Newpaper Best way to become rich? Honestly. "Money is not very important." Cautious decision maker Empty Nest Need Recognition need space for friends and family entertainment lifestyle changes Open House Tours Dissatisfaction with previously owned homes Larger kitchen and dining rooms continuous improvments of old home MLS Listings Decision Making Both looking for perfect house Greg "Pay 10% more and get exactly what you want" cheap routes have not always satisfied in the past Fishbein 100/100 Kim Higher standards Fishbein 95.25/115 Our Analysis Features Low maintenance quiet neighborhood location close to family Need recognition syncratic Search autonomic and syncratic Fully satisfying both through discussion Decision making syncratic Conclusions Ensure quality control Patient realtors - good customer service Complete satisfaction Price inelastic Unique situation - not typical consumers Consumer Purchase Analysis Custom Home Purchase Greg McInturff Kim McInturff lifestyle changes Search Kim Greg Internal External External Internal Open House Tours Written and presented by: Kevin Warhus, Brenna McAuliffe, Christopher Van Egmond, Klint McInturff Space to entertain
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