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Fallacy project

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jennifer alvarez

on 3 May 2010

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Transcript of Fallacy project

Fallacies In The Media By: Patricia Garcia and Jennifer Alvarez A fallacy is a a misconception resulting from incorrect reasoning. There are of fallacies: Ethical Arguments Ethical Arguments is persuasive appeal based on the character or projected character of the speaker or writer. Logical Arguments Logical Argument is a course a course of reasoning aimed at demonstrating a truth or falsehood Emotional Arguments Emotional Argument appeals to the audience's emotions and imagination. 3 types There are even certain types of logical, emotional, and ethical arguement techniques. Here are some of them... Hasty Generalization Faulty Casualty Equivocation Appeal to False Authority Dogmatism Moral Equivalence Ad Hominem Argument Scare Tactics Bandwagon Sentimental Appeals Either-Or Choices This photo from 2010 suggests that ANY time with a Coca-Cola is a good time. This photo from the 1890's suggests the elegance and prosperity felt when drinking
Coca-Cola. Fallacies vary in their approach to reach consumers, but have not changed much in years. These advertisements from 1977 and 2010 emphasize the luxury of owning a Chevrolet. This is because advertisement are loaded with fallacies in which consumers eagerly relate to. The audience's reaction after seeing this might be, "Oh, haha! I also think that Life Savers are pleasant! The audience's reaction after seeing this ad might be, "I certainly am a man of decisions. Without an IBM Circuit Board to help make the correct decisions for me, I may not prosper in business." Fallacies often persuade consumers into buying things they don't need. This is why it is important to be able to recognize them in advertisements. The image of a couple laying in the sand suggests that this cruise line will help you relax. These young adults are portrayted to be having fun together, suggesting that a S.S. Nassau Cruise will help strengthen bonds. These are just a few examples of fallacies in a single advertisement that try to persuade you to do something. Being able to determine fact from fallacy will make it much easier for you to decide on your own what would be best for you to purchase; Fallacies will always try to influence your decision-making. The End!
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