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Social Media Marketing

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by

Jason Barnett

on 22 October 2015

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Transcript of Social Media Marketing


1. Identify your goals
2. Finding your audience
3. Setting your key performance indicators
4. Scheduling and resouce management
Good vs. Bad
Growth of Social Media Marketing
Strategies to implement
Status Update
like comment share
Social Media
includes websites and applications that
enable users to create and share content or to participate in social exchanges via Inter
net.

Social Media Marketing
is a company's w
ay of advertising their products or services to users that are most inclined to buy them. Marketing efforts are based on the tastes and preferences observed through those users' social profiles and engagement levels.

vs. Traditional Marketing
Main Social Media Platforms Used
A Great Example
Shared a Photo
like comment share


Nearly everyone is using it!
#1 Social Media Restaurant Brand
94% Positive FB Sentiment
Top 5 Socially Devoted Brand
3x Better Engagement
Advantages and Disadvantages of Social Media Marketing
Pros:
Cost
Instant
Attract New Clientele/Increased Exposure
Improved Customer Service/Response to Feedback
Cons:
Negative Comments
Hacker Threat
4 Steps to a Successful Social Media Marketing Plan:

1. Identify your goals
2. Determine your audience
3. Setting your key performance indicators
4.Scheduling and resource management
Social Media = the fast lane for word of mouth
92% of buyers rely on recommendations
Growth of jobs in social
media marketing
2014
KFC INDIA
Points Review
Branch from Traditional Marketing

Growth over certain outlets

Can lead to widespread success if implemented correctly
Full transcript