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Provinciale Hogeschool Hasselt

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by

Ruben Evens

on 24 March 2014

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Transcript of Provinciale Hogeschool Hasselt

Wie ben ik?
Het begon allemaal met een evenement met de naam: MysteryLand
1993
Mainstage Tomorrowland 2005
Tomorrowland 2005
+- 10.000 bezoekers

200 werknemers

8 podia
2005
2012
ID&T België werd geboren
2004
NOW
More than 70 nationalities from around the world
Average age between 25 - 30 year
Almost 400 artists
16 stages with 2 big stages over 100 tons:
25 partyplanes for party people
10.000 meals for employees only
2800 employees
Highest Mega Wheel in the world (60m)
45.000 liters of Coca Cola
100.000 tickets in 1 minute
Sold out in less than 10 minutes

180.000 guests in 3 days
162.000 liters of beer
2013 Tomorrowland
1.800.000 people wanted to buy a ticket
We only had 180.000 tickets
54.000 Mojitos
Main stage
Fairytale stage
Brainstorm weekend
First DJ name released
Ticketsale
Preperation of media
Contact with neighbourhood
Start of the production
Marketing Formule is nooit veranderd
Experience
The Journey of Tomorrowland
150.000 flyers en 30.000 posters
Geen website maar wel een heel ambitieus promo team
Total experience
De interne slogan: "You missed it"
Total Experience: The Line Up
Why the best festival in the world?
Can I take a picture at Tomorrowland?
Are you ready to fly? To another land?
8 podia met 8 verschillende succesvolle concepten in Belgium
The aftermovie
20.711 weergaven
The little details
Keys
Comfort
Tease
Decoratie creeërt atmosfeer
Natuur creeërt gevoel
Goed eten creeërt een glimlach
DJs creëren de muziek

"You create goosebumps and goosebumps never lie" (SHM)
Quality music is a matter of taste
Luxury, quality & comfort
Media is geen doel op zich, de ervaring wel
240.000 kranten
60.000 posters iedere dag
144.730.791 weergaven
8.000.000 live kijkers
Onze gasten zijn zeer sociaal
Hoe maak ik het mee?
3 days of madness
daily media
Speculations
Aftermovie
USA - Atlanta - GA
Chattahoochee-Hills
Onafhankelijk marketeer & event manager voor 1.735.000 bezoekers
Experience
Marketing
Tease
Please
Release
Keys
Full transcript