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The Social Life of a McDonald's Hamburger

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Daniel Kocher

on 6 December 2012

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Transcript of The Social Life of a McDonald's Hamburger

McOnomics 1. Hamburger Patty Large Scale Production 2. Bun 3. Condiments Trees Harvested 4. Packaging A Global Force by Courtney Cichowicz, Hanna Haas, Daniel Kocher, Kelley Valentine The Social Life of a
McDonald's Hamburger As a currency: never mind your GDP, what's your BMI (Big Mac Index)? Ingredients: Tomato concentrate, distilled vinegar, high fructose corn syrup, corn syrup, water, salt, natural flavors Political Might: Humble (and Contentious) Beginnings 1940- Brothers Dick and Mac McDonald open first McDonald's in San Bernadino, California Entrepreneur Ray Kroc takes over in 1955 and opens first franchise restaurant in Des Plaines, Illinois International by 1981-- today there over 32,000 restaurants worldwide Photo: investmadeeasy.blogspot.com Photo: felsofokon.hu Over 750,000 employed Nearly $5 Bil in profits for 2011 -India has the lowest ($1.62) 4 main components of production Exploiting workers: from Webster Dictionary: Definition of MCJOB: a low-paying job that requires little skill and provides little opportunity for advancement Milled and Pulped Shipped to Plant for Ink and Polycoating Shipped to McD's Photo: brandeating.com Discarded
(Landfill or Litter) Suppressing Freedom of Speech. Documentary "McLibel" : photo: saawinternational.org photo: ksee24.com photo: aht.seriouseats.com Health Concerns Cont'd Health Concerns France is NOT Loving it: 2 McDonald's Razed / Bombed 1999-2000 grain is grown grain is shipped to mills flour is shipped buns are made by mixing the
flour with other ingredients to make dough which is baked in ovens. buns are shipped to local stores Ingredients:

Enriched flour (bleached wheat flour, malted barley flour, niacin, reduced iron, thiamin mononitrate, riboflavin, folic acid, enzymes), water, high fructose corn syrup, sugar, yeast soybean oil and/or partially hydrogenated soybean oil, contains 2% or less of the following: salt, calcium sulfate, calcium carbonate, wheat gluten, ammonium sulfate, ammonium chloride, dough conditioners (sodium stearoyl lactylate, datem, ascorbic acid, azodicarbonamide, mono- and diglycerides, ethoxylated monoglycerides, monocalcium phosphate, enzymes, guar gum, calcium peroxide, soy flour), calcium propionate and sodium propionate (preservatives), soy lecithin. eating hamburgers and other types of fast food can lead to obesity, which in turn fosters diseases such as heart disease, gout, colon cancer, and arthritis. 73,000 Americans are affected by E. Coli 057:H7 each year and 60 die. nearly one of every five dollars spent on healthcare in the United States is attributed to obesity-related conditions, including diabetes and high blood pressure. Fast food contributes to obesity:
high energy densities and glycemic loads
exposes customers to excessive portion sizes
industrially produced trans fats Not so fast now... 6 Steps from Field to Fork 1. Grain grown for feed 2. Grain shipped to feedlots/CAFOs 3. Cattle shipped to slaughterhouse 4. Meat processed, packaged, shipped... 5. To your Happy Meal "Fancy Ketchup"
is not so fancy Heinz supplies 6 billion hybrid tomato seeds to their farmers each year Tomatoes grown on Heinz farms Made into ketchup at Heinz headquarters in Pittsburg, Pennsylvania Shipped to any of the 34,000 McDonalds worldwide
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