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Amping AMP Engery Drink

A media plan developed for AMP Energy drink by Inspired Media.
by

Sara Shafer

on 30 April 2010

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Transcript of Amping AMP Engery Drink

AMPing AMP Goal
Draw male and female Monster brand consumers to AMP Energy drink.
Strategy
Show our target market the benefits of using AMP including taste and energy gained as opposed to Monster. Especially through outdoor advertising, it is important to engage the consumers with product.
Traditional Media Budget Calendar $19 MM for National & Spot TV Ads
$3 MM for Outdoor Ads Potential Results
Reach-
National: 41%
Spot: 88%
Frequency-
National: 2
Spot: 8
CPM: $30
CPP: $3,000 Situation Analysis VS. Non-Traditional Media Outdoor Target
Men & Women 18-24
Santa Barbara, CA
Philadelphia, PA
Gainesville, FL AMP's Social Network
http://inspired-by-amp.socialgo.com/
Full transcript