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Does Gender Affect Color Preference?

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emily yonchak

on 11 February 2016

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Transcript of Does Gender Affect Color Preference?


The objective of our project was to find out if the gender of a person plays a role in his or her color preference between the colors blue, yellow, and red.
The method of our project was to prepare a questionnaire to distribute to 108 students grade 5-12, 54 boys and 54 girls. it asked which of the three color choices each student liked best, and if they were male or female. The questionnaires were then randomly separated into three groups of 36 boys and 36 girls each, and the results were tallied.
Blue is America's first choice in toothbrush color.
Studies have shown that
is the most popular color for both men and women.
About 80% of the information which we assimilate through the sense, is visual.
The preference of color became more important in interior environment, since most people spend more time inside than outside.
Studies have shown that yellow has a higher affective value for men than women.
In previous studies blue stands out more for men than for women.
St. George(1938) stated that men prefer blue to red and women prefer red to blue.
Women are more color-conscious, and their color taste are more flexible and diverse than men.
Women prefer lighter and brighter color, and men prefer a more deep dark color.
While men prefer blue more than women do, it is a favorite color of both men and women of all ages.

In experiement 1 the color yellow was surveyed. Results showed that women prefer the color yellow over men by 8 to 2.

In experiment 2 we surveyed the color blue with the results of men over women 35 to 32.

Our final experiment, 3, we surveyed with the color red. Surveys showed that men prefered red over women with 16 to 14.

After concluding our experiment we have come to a decision that gender does not affect color preference, due to that fact, overall both boys and girls chose the color blue most often, then red, then yellow.
Since birth gender has affected color preference.
People are affected by color everyday:
~room colors
Weightlifters are able to handle heavier weights in
A survey has shown blue to be the best-selling color in women's sweaters because women think men like it.
Owls are the only birds who can see the color blue.
is one of the top two color choices for people in the world.
Bright and cheery, yellow is associated with happiness and motivation. Soft, subtle yellows promote concentration while brighter shades can stimulate the memory and increases metabolism. However, too much yellow can evoke feelings of anger and frustration
The exact opposite of red on the color wheel, blue calms the mind and body, lowering blood pressure, heart rate and respiration and decreasing feelings of anxiety and aggression. Children who have trouble sleeping or are prone to tantrums and other behavioral problems may benefit from spending time in a blue environment. The physical effects of blue also cool the body, creating a refreshing oasis in hot, humid locations.
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