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Moving Image Products Analysis

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on 2 February 2015

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Transcript of Moving Image Products Analysis

Moving Image Products Analysis
Fictional Moving Image Products
Fiction is not real
Genres like Sci-fi,
soap operas, fantasy
Actors act roles OR
characters are animated

New Tricks
Characters and Narrative structure
Most cases are either linked to one or more characters, or are something they relate to
They involve realistic issues
The original cast remained unchanged for 9 years, and are the same age as the target audience
Because the target audience know the characters so well, the show can suddenly introduce a personal issue they have with a case
This means the audience relate to the characters without having to get to know them in one episode, because they can understand and sympathize with their backgrounds
Themes
The cases and plots in the show are based on brutal, dark themes
For example, some cases lead to the discover of sexual motives
This is most likely to attract 35 - 64 year olds, who prefer cleverly committed, interesting crimes
The themes differ from an action film, for example, that has to create a big narrative hook quickly, and so would kill a character at the beginning of the film to make the main character seek revenge
The audience of New Tricks are hooked by a case where someone died in a brewery, while not actually seeing the murder, because this is more interesting to them than someone being shot
Representation
UCOS is a small unit with very few resources
To represent the smallness of the unit, the police is portrayed as being run by the rich and powerful, only caring about public opinion
This aids in the audiences perception of the smallness of the unit, making them feel more supportive of UCOS, and therefore more willing to watch the rest of the episode/series
By comparison, a show like CSI, which has a full team working on multiple cases, would need a case that seemed impossibly difficult, or shocking, to keep the audience watching, because they would have less initial support
Style
Usually linear, sometimes flashbacks and abstraction is used for dramatic effect
Less action based, due to the lack of resources supplied to UCOS.
Music towards end often relates to mood of the characters: particularly in the last series, which lost two main characters to sad endings over 4 episodes, the music is often downcast.
This makes the audience feel that the show itself cares about the loss of characters
A fictional crime drama
About UCOS, a section of retired police officers who solve previously unsolved cases
Factual Moving Image Products
Moving image which presents facts
Can be a reconstruction (dramatization of events), reportage (an investigation), interviews, observation (reality TV shows or hidden cameras) or Quiz shows
Actors are not used, with the exception of reconstruction
Advertising
An advert is designed to persuade somebody to do something
For example, purchasing a product
Using a service, like a helpline
Or joining an event or group, like a charity

BBC Three 60 Second NEWS
A very brief news coverage of main BBC headlines
The headline and a short synopsis of about 10 seconds is given per story - 5 stories in total
Structure
The program shows a brief synopsis of the BBC headlines to show viewers the coverage of the day
This allows the audience to make up their mind about whether they want to read or watch the full story on another, longer BBC news broadcast
Mode of address
The information is presented with an omniscient voice when the information is presented
At the beginning and end of the product, the presenter directly addresses the camera
This makes the viewers feel more engaged because they are being addressed directly, rather than a presenter just talking about the news
The screens allow the audience more visual information, and so remain interested with the news being presented
Here is a typical example
Realism
The clips accompanied with the headlines are presented on two CGI screens, showing two clips of the news
This gives it a modern feel
This means it is aimed at 16-25 years old boys, who would be into sci-fi, or action style moving image products, and so would find the Sci-Fi, high tech CGI look appealing
This differs from a longer broadcast like BBC Breakfast, which has large screens behind the presenters to show just one clip of the action across the screen, and even then sometimes the focus is mainly on the presenter talking about the news
Marmite Neglect Advert
Advertises Marmite, a popular 'spread' product
Mimics an animal rescue/cruelty documentary
Mode of address
At the very end of the advert, the slogan is 'Love it, Hate it, just don't Forget it'
This is direct appeal for the audience to remember Marmite, as well as a rule of three
These factors make the end memorable, so that consumers will remember the advert when they see Marmite on a supermarket shelf, and will be motivated to buy it for their families.
Psychographic appeal
It's a 'motivational' advert - its entertainment factor makes the consumer remember the advert
For example, the new recruit Callum Howe finds it very emotional when he finds a 'baby' Marmite jar.
One of the officers promises that the Marmite jar he is removing "will go to a good home"
This makes the advert memorable, which motivates people to buy and use Marmite
Representation
At the end of the advert, Marmite jars are being offered to families, which implies that they are the people who use it most often.
This would place the target audience as 35 - 44 women, as they are the ones most likley to be shopping for the family.
Families are used in the advert to attract the interest of the target age group, as they can relate to the advert, being most likely to have families.
It is not aimed specifically at men because men less likely to be shopping for the entire family.
Repetition
Marmite jars are repeatedly found in cupboards by the rescue team
This can be interpreted as an attempt not only to persuade people to buy Marmite, but to also use jars they have in their homes already
Therefore, Marmite is not so much an advert that is directly glorifying the product, like a Guiness advert that advertises the Guiniss as 'strong', but an advert that makes people remember Marmite, like the Gorilla Cadburys advert

Doctor Who
Doctor Who is a Sci-Fi TV series
It focuses on the main character, the Doctor
It encompasses a wide age range of audiences, so it is a family show
Representation
Doctor who constantly gives the audience the message that we should try for peaceful methods rather than violence
The Doctor repeatedly states he doesn't like, or use, guns/violence
Ironically, he is often forced to resort to violence, to protect others - sometimes with disastrous consequences or terrible costs
In the following clip, the Doctor deals with the Family of Blood in a horrific way - but he has to, or otherwise they would gain immortality and rule the universe
The simple, matter-of-fact way the the 'fury of the Time Lord' is described, with the Doctor leaning over the family, makes him seem powerful and angry
The audience feels scared seeing the Doctor so angry and powerful, because they normally perceive him as the 'hero'
This makes them realise that even the Doctor, who preaches peace, must use violence for the greater good
Themes
Loneliness is a theme that features in almost every series of the modern Doctor Who series
The Doctor is in many ways lonely - and his companions departures and arrivals always reflect this
As the last of the time lords, he constantly mourns the loss of his race - and that his companions have new lives and adventures ahead of them saddens him
QI
A 'quite interesting' quiz show
It reports on entertaining news, sometimes recent, but sometimes from a long time ago
It usually makes light-heartedness of the topics, and is more acclaimed for it's entertainment value rather than the actual news it gives
Genre codes and conventions
One of the recurring features in Doctor Who is the Doctor's bow tie and tweed-style jacket
These clothes are stereotypical of an old professor
This aids the audiences perception of character - although he appears to be a young, mad man, his clothes give the impression that he is much older and wiser than would otherwise suggest
Style/Narrative Structure
Doctor Who is a mixture of realism and abstraction
Making an episode realistic means the audience relate to the episode in a way that makes them feel it could happen to them, and therefore engage with the story more
Abstraction helps with creating an effect, like shock or surprise, when flashbacks show significant narrative hooks within a series
This differs from soap operas, which follow a linear, realistic storyline/narrative, to make the audience always engage with the story by relating to it
Conventions
Stephen introduces the contestants by describing them as something related to the topic
He usually flatters the guests, and insults Alan
This has become a memorable part of the QI comedy, and so every episode the audience deliberates what the insult will be, and so are engaged with the episode from the begining
Differences
Compared to BBC Three 60 second news, QI is not a serious factual program
60 Second News covers a short synopsis of a news story, whereas QI looks in-depth at stranger news
Use of stars
The contestants on QI are always celebrities; usually comedians
Examples include David Mitchell, Jo Brand, Rob Brydon, Bill Bailey and Sarah Millican
The regulars are Stephen Fry, the QI master/presenter, and Alan Davies, one of the contestants
Stephen always makes fun of Alan, usually mocking his intelligence
There is no money at stake in QI, unlike some quiz shows like pointless. Comedians help engage the audience through comedy, unlike Pointless which keeps its viewers engaged through tense pauses while they wait to see if the contestants are right or wrong.
QI is very subjective on the matter of religion, and often mocks it
For instance, when discussing the miracle of the herrings, Jimi Carr's reaction was - "I can tell you it didn't happen"
Contestant opinions on facts also tend to be exaggerated
All this is done for comedic effect, so that the audience is constantly laughing at the humorous points made
This keeps them constantly engaged throughout the episode
However...
In the episode The Snowmen, the Doctor's change of character is reflected in his change from a bow tie to an ordinary tie.
This is done to further emphasize the change in mood of the character to the audience, as a bow tie has connotations with jollyness and madness, whereas a tie is considered more sensible - a personality trait that is not associated with the Doctor normally
Click about halfway through
The Silence
Throughout series 5, there were a lot of references to 'Silence'
When he meets them for the first time, the Doctor has flashbacks to these moments
This adds to the excitement for the viewer, as it makes them realise the importance of this discovery, because they see how the overarching storyline has developed
Target Audience
Being a family show, Doctor Who has to have underlying themes that adults can relate to, as well as making the episode interesting for children
Loneliness is used particuarly for this, because although children understand why the Doctor is lonely, adults can relate it, as they are more likely to have had experiences of it
They also feel more awed by the Doctor's loneliness, as they can understand that nobody can understand what the Doctor has been through, and can never feel as lonely as he does
This differs to a show like New Tricks, which is targeted mainly at 35 - 64 year olds, and so contains adult themes that make the audience guess at the motive for a murder, and who had the motive.
Subjectivity
In this clip, Jack Halford is concerned about his case against a man who tried to kill him.
When his would-be-killer taunts him about his wife, the audience sympathises with Jack because of it's prior background knowledge of the character
In a movie, there would be less sympathy because the audience would have no knowledge of the character previously
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