Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.


Food Safety: Beef Traceability

No description

Sarah Young

on 11 April 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Food Safety: Beef Traceability

Retailers Stakeholders Defining the Issue Introduction Front Line


"Brand Recognition" Food Safety:
Beef Traceability The NCBA hopes to give producers a chance to fix any problems before the public is effected.

Advocating for traceability to help insure that diseases are monitored. The National Cattlemen's Beef Association (NCBA) Consumers want proof of a safe and secured meat source
Traceability programs have been in the works for over a decade
Who will pay for it?
International Trade What's the problem? Who does this include?
Concerns Who got sick and who caused it? 2003; first U.S. case of "mad cow disease" in dairy cow
Washington State
Cow was traced back to Canada but her herd mates and bull calf she birthed was never fully traced
Led to increased interest in the traceability of animals Bovine Spongiform Encephalopathy (BSE) Personal Traceability vs. Reality Upton Sinclair's book: The Jungle
President Roosevelt's investigation
Established four major sanitation requirements: Federal Meat Inspection Act (1906) Jaclyn Van Buren
Christa Miguel
Sarah Young
Jennifer Ginsburg
Kody Sanders
Melissa Stegall Where does your beef come from? Efforts for Consumer Traceability Safety concerns: Who's job is it? Reasons Why Traceability is on the Rise - Disease Tracking
- Food Safety
- Market Demand Current Traceability Methods - Ear tag/ Ear marks
- Branding
- Radio Frequency ID devices
- Ankle straps
- Tattoos
- Tail tags
- Microchips? Who will pay? Who will pay for the program?

Introduction of traceability program will cause widespread increase of costs for producers and consumers alike Consumers must be willing to pay for the higher cost that traceability will cause

Private sector vs. Government Private Sector Producers feel that private sectors are only in it for the money

Will have to pay a high cost for their extensive program

Are the standards of the private sector’s standards up to par with the government standards? Government United States Department of Agriculture (USDA) & United States Food and Drug Administration (FDA)

Concerned about society's welfare

High Standards such as HACCP for all stages of production

Producers are worried about the increase of fees and fines International Trade Since the BSE scare in 2003 the international trade decreased

Countries such as Japan lost trust in the safety of U.S. beef

Foreign countries placed age requirements on cattle and beef products exported from the U.S.

Other courtiers created traceability programs Source: http://www.agmanager.info/livestock/marketing/AnimalID/KSU_FactSheet_SchroederTonsor_9-12-11.pdf Japanese Beef Traceability BSE crisis of 2001

Beef Traceability Law goes into effect December 1, 2003

Supply chain businesses such as producers, slaughterhouse operators, packers, distributors and retailers.

10-digit individual cattle ID number by the National Livestock Improvement Center, a government affiliated organization that manages the national cattle database. Each beef cow wears two ear tags marked with this ID number. Information on each beef cow including the gender, breed, date of birth, feeder's name, date of slaughter, etc., is recorded and stored in the database. Source: http://www.gs1jp.org/2008/solutions/04_2.html History Consumers Food borne illnesses on the rise, consumers want someone to hold responsible

Country of Origin Labeling may pursue consumers to buy from other countries because they know where the product came from With consumers demanding a safer food supply, they must be prepared to pay the difference The U.S. Food and Drug Administration (FDA)
Food Safety Inspection Service (FSIS) A traceability system needs to be implemented.

Even if the U.S. only has a few rules stating the amount of information each producer must provide, this would result in a safer food supply Producers "You want him tagged... You do it!" Resolution Food Safety Modernization Act Imported food safety

Documentable Regulations

Inspection Frequencies

Foreign food suppliers meet out standards

Government agencies working together Food and Drug Administration Oversees imports

Holding imports to American standards

Mandatory Recall National Animal Identification System 48 hour traceability

Supported by large producers and packers

Small farmers and ranchers were against

Implementation cost Done on a state by state basis

Not designed as a food safety program

Traceability up till slaughter System Implementations Consumer and producers safe

A highly prevalent issue

Cost of implementation 1. Mandatory inspection of livestock before slaughter
2. Mandatory postmortem inspection of every carcass
3. Set explicit sanitary standards for slaughterhouses
4. Allowed USDA to issue grants of inspection and monitor slaughter and processing operations Jack-in-the-Box 1993; undercooked hamburgers

Multistate outbreak in Western U.S.

Escherichia coli O157:H7 (E. Coli)

500+ confirmed laboratory infections and 4 deaths

Widely publicized and paved way to new safety practices Other Cases 2006: E. coli in spanish
2009: Four strains of Salmonella in pistachios
Toy recall from China with high lead content

Food Safety Modernization Act (2011): Change from responding to preventing! Producer

Trickle down to consumer ACTIVITY! Consumers
CDC/USDA Slaughter/Packing plant
Sale barn
Producer DONT OPEN YOUR CARDS!!!!!!!
Full transcript