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Samsung SWOT Analysis

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by

Aya Tao

on 24 January 2014

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Transcript of Samsung SWOT Analysis

STRENGTHS
WEAKNESSES
OPPORTUNITIES
Samsung should develop and innovate own software.
Samsung should be deeply involved in the Olympic Games.
New entry into the emerging markets.
Looking Forward
SAMSUNG
SAMSUNG ELECTRONICS
What should Samsung Electronics' growth strategy be after the peak of its mobile division's success?
Group A
Thank you for listening!
KINOSHITA SHOTARO
HIRAYAMA HAJIME
TANAKA YOUKI
TAO JIE

SWOT Analysis
Supply capacity of the wide range of products
Product with an emphasis on versatility
Products
speed management
Speed of decision-making
Speed of response to changes in market
Less time to release new products
Global R & D
Financial power due to the high profitability
High technology in the emerging field
Brand Value
Non-diversification
Low domestic demand
Extreme performance-based pay system policy
Decline in brand image
Weakness of its own Operating System
Medical business is profitable
Growth of Smartphone demand in emerging countries
2018 Olympic Winter Game in Pyeongchang
Saturated Smartphone demand in developed countries
Fierce competition
Won strengthen
Patent-related litigations with Apple
Changing preferences of the user
THREATS
Samsung should launch new business that have a deep relationship with Electronic Business.
HOSPITAL
Key words
New business
Emerging market
Olympic Games
Software
Brand
Business model
Tech-
profitable
domestic demand
competition
Products
Speed management
Global R&D
domestic demand
Performance-based
emerging market
developed/
competition
Financial power
Brand
Pyeongchang
Litigations
Products
Speed management
Global R&D
domestic demand
Software
Changing preference
competition
Lithium-ion
Final Presentation
won strengthen
Full transcript