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Marketing research

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by

Tay Yu Heng

on 25 June 2015

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Transcript of Marketing research

Plastic surgery
Group Members
Tay Yu Heng
Dixon Lim Yi sheng
Gary Neo
Tay joo fang
wee wei lynn
lee qiaosi
Marketing research
Plastikos” in Greek, which means mold/form
reconstruct and repair parts of body

cosmetic surgery trends accepted by new generation

new rising of Plastic Surgery Tourism in Asia

study population :

Sampling method :

Data collection method :
research design
50 people

Convenience Sampling

Questionnaire Survey
master tabulation
Data analysis
&
interpretation

q1 what influence you perception about plastic surgery?
Universal phenomena in Korea

Advertisement

Nothing

celebrity
48%
12%
16%
24%
Seventh most number of surgery performed in Asia.
74 out of 10,000 people per year have done plastic surgery.
Korea’s culture invasion.
+
=
Q2 Which body part you are considering if you have chance to improve?
16
14
12
10
8
6
4
2
0
Number of people
Female
Male
body part
Blepharoplasty
(eyelid surgery)
Rhinoplasty
Lip augmentation
cheek Augmentation
dream
body
Men sick of
working out?
Q3) What is the main reason for you not to having plastic surgery ?
48%
24%
22%
4%
2%
Risk

Technique

Price

Medical Insurance

What other thinks
Plastic surgery is
SAFE
Do not addict
with it
Illegal doctors
Social media influenced
most people saw only the negative news
Q4) Do you think physical appearance is important toward society? Rank 1 to 5
33%
27%
20%
13%
7%
1

2

3

4

5
Select your secretary
1
2
Q5) From where you can get the information about plastic surgery?
TV


Magazine


Friend


internet


personal experience


Workplace

52%
16%
14%
8%
6%
4%
Conclusion
+
+
+
=
Thank you
7,000 SGD VS Rm3,000 - Rm6,000
Internet population in Malaysia
25
million
80% of malaysia population
60% access social media daily
korea wave
physical appearance
Full transcript